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How Vimeo’s New Copyright Match System Affects Your Music

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Jamie Davis-Ponce is a professional musician and graduate of Northeastern University's Master of Music Industry Leadership program with a concentration in entrepreneurship. She has been a music lecturer at Ithaca College, and is deeply involved in Boston-area arts and music organizations.


Soon we may be rewriting The Buggles’ hit lyrics to say "Audio fingerprinting killed the video star," as automated systems like Vimeo’s new Copyright Match block more fan content and limit the online buzz for hit songs.

Artists have been uploading their music and videos to social networks such as YouTube, MySpace, Facebook and Vimeo for over a decade. The wild west of uploading is gradually becoming more regulated as internet companies try to limit lawsuits from record companies and fight music piracy. The advent of audio fingerprinting technology, such as Vimeo’s Copyright Match, is making it easier for sites like YouTube and Vimeo to automatically block content that infringes on copyrights. But these automated systems can also limit artists in how they share their music and engage fans in the creative process. Here's the lowdown on how Vimeo's new audio fingerprinting system impacts your band's ability to share and monetize music online.