If you're a musician and haven't been living under a rock for the past few years, then you probably already know that the vinyl record is once again taking the music world by storm. Considering that we live in the digital age of efficiency in which we become understandably upset when Spotify doesn't have that one obscure artist we love (or Taylor Swift), a move that actually puts us back in time to the days of not-quite-pocket-sized discs and unwieldy music players doesn't make much sense on the surface. However, it may indeed be that due to the current super-digitization of music, having something to actually hold onto has become that much more special. If you're mystified, the infographic by Liberty Games below gives an overview of why vinyl has made such a strong comeback – and how its future is looking.
Fans of Record Store Day will no longer have to wait months for more beloved, special-edition vinyl releases. The organizers behind RSD are now establishing Vinyl Tuesday, a more frequent dedication to continued support of the medium, as well as physical retail as a whole. Although Vinyl Tuesday will not, in fact, occur every Tuesday, according to organizers, the name signifies that Tuesday is now the dedicated day on which special vinyl releases will be rolled out, instead of any other day.
If you missed part one, click here to determine if pressing vinyl is the right choice for you and your music.
"I've never not had a turntable, and my records have never been packed away," says Record Store Day co-founder Carrie Colliton. "I really like the ritual of it, how you have to pay attention to it when you're playing a record, and you have to interact with it."
Vinyl is back in a big way – and both artists and consumers are excited for the same reasons: vinyl, despite its limitations, gives the listener so much more, reveling in each nuance, discovering new nooks and crannies in the larger-than-life sound, and decoding the masterpiece of your choice with the aid of liner notes and cover art. "The frequency range of a record closely mirrors that of what you can hear," explains Jay Millar, marketing director of Nashville's United Record Pressing. "But even in situations where I know something is sourced digital, there is a certain unexplainable sound that can only come from the needle physically interacting with the media."
There's a lot of work that goes into getting a record pressed. In part one, I touched on some things that you'd want to consider before even striking out on such an endeavor. Here's what you need to do to get things moving. A few points will be reiterated and expanded upon because, well, they're important.
In 2014, sales of vinyl records were up 51.8 percent over the previous year. Given the ubiquity of streaming music, which has already eclipsed music sold online, that number is quite fascinating. In the grand scheme of things, the resurgence in LP sales represents only 3.6 percent of all record sales – which, according to Nielsen SoundScan, accounts for 9.2 million of the 257 million albums sold – but it also represents its biggest growth sector. But why now?