Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

Before You Launch Your Band's Website, Do These 5 Things

Image via Shutterstock

Your website is the ultimate statement of your personal brand. It’s the home base for all of your music, media, contact info, latest news, and (hopefully) access to sign up to your newsletter.

While many musicians stress out over every detail of an impending music release, many fail to take the same precautions when it comes to their websites. Cutting corners and launching a website without much forethought can lead to a costly trail of redesigns, relaunches, and "under construction” notices.

4 More Budget-Friendly Ways to Build a Band Website if You Don't Know How to Code

Image via Shutterstock

In part one, we took you on a guided tour through four popular DIY website-building platforms. There are plenty of other great options out there that we didn't mention, though, so we're going point by point through four more new platforms. If you’re looking to build a professional website for your band, check out these options before you dig in.

7 Basic Design Principles to Clean Up Your Band's Website (No Coding Required!)

Photo by Galymzhan Abdugalimov

About once a month, a friend approaches me with the same question: "Will you help me with my website? I keep tinkering with it, but nothing I do looks good enough." As a web designer by day, it breaks my heart when I hear that my friends are struggling with indie budgets and WISYWIG editors, trying to fit everything they possibly can into the predefined templates of create-your-own-website services.

Over and over again, the overwhelming complaint is always, "Nothing I do looks good enough." Sound familiar? So many DIY bands run into this issue, and that's because "nothing looks good enough" is actually a symptom of a bigger problem: looking good does not equal working well for you. If you have the budget for it, hiring a professional designer or marketing firm will always give you the best results. But usually, indie bands don't have that kind of savings account.

Luckily, there are a few traditional web design principles that anyone can use to clean up their website. Best part? No code required.

The Musician's Guide to Basic Analytics: Top 5 Metrics You Need to Know

Image via domo.com

Brands invest lots of money, and even dedicate entire jobs, to engaging with, viewing, and gathering analytics. And since your band is your brand, you too should get familiar with analytics and how they can help.

Managing your digital presence is part entertainment and part strategy. You have to have a steady balance of each; some of this is incorporating a mix of content or investing in advertising, but there are also operational tweaks that you may have to make altogether to increase user flow, click rates, and more.

The Key to Improving Your Band's Search Ranking on Google

Image via theguardian.com

This article originally appeared on the Bandzoogle blog.

 

So you're looking to continue to improve the SEO for your band's website. After reading "3 Tips to Optimize Your Website Content," you've added some great website content and customized your page titles. What's next? One of the most important things you can do to help with your website's SEO is link building.

Links are one of the best ways to signal to Google what your website is about, and to improve your ranking in search engines. Think about it this way: one friend told you to check out a musician's website. Then 10 friends told you to check out another musician's website. Which one would you likely visit first? In a similar way, Google takes recommendations in the form of links and compiles them. Then it selects websites with many links pointing to them as more trusted. So the more high-quality websites that link to yours, the higher your website will place in search engine results.