Images via The Daily Rind
This article originally appeared on The Daily Rind.
I have a confession: I’m e-lazy.
When I find out about a new band or an upcoming record from an old favorite, I don’t want to bounce from site to site looking for content and information. I want one place where I can listen to a track, pre-order in my format of choice and see tour dates. Signing up for an email list and knowing where else I can follow the artist is pretty handy, too.
Whether you’re creating a standalone splash page or updating a homepage for a new release, it’s important to have everything a fan needs to know in one easy location. Here’s a checklist to reference before you kick off any marketing campaign: