If you've ever felt like you're bothering a publicist or record label by following up via phone after sending them a package, fugeddabouddit! Persistence is how to get anything done in the music industry but, of course, there are some best-practice ways to go about it. Here's some advice from CD Baby founder Derek Sivers on why persisting is actually a considerate thing to do. Pay attention to his opening anecdote – it might just be you someday.
00:12 - Why persistence makes the difference
01:40 - The considerate thing to do is to not be mad if you don't hear anything back
03:20 - Persistence pays