We Are Augustines are no strangers to turbulence within the music industry. Rising from the ashes of the band Pela, singer/guitarist Billy McCarthy has had his ups and downs with record labels, fans and other music enthusiasts over the years, but has finally found his way with We Are Augustines. Choosing to remain unsigned, the band is forging their own path in music, steering clear of past mistakes or missteps. We recently caught up with McCarthy to get his take on the true meaning of “indie”, his favorite gig, and where you can see We Are Augustines next.
When did you decide to make a career/focus of music?
Late teens.
What’s the best gig you ever played?
We played at Brixton Academy for 5,000 people recently but I actually enjoy sold out smaller shows. We played one recently in London at a tiny venue called the Wheelbarrow, which was pretty epic.
There’s been a lot of talk recently about what being an “indie” artist really means today. Some say the term is becoming obsolete. What does “indie” mean to you, and do you think there will be a different word we use in the next 10 years?
I'm glad you asked. I cringe when I hear that word. It sounds like "kiddie" or "twee". Like it's susceptible to being a passing fad. Does anyone remember "Conscious Rap", "College Rock", "Grunge", and "Freak Folk"?
It’s divisive, like these bands aren't ever going to be taken seriously or maybe it comes off like it's for smart people or a select type of listener, which is actually kind of elitist. It was personally ridiculous to me from the time I heard it years ago. We used the term "Underground" or "DIY" back in the day. Indie used to mean independent, now it's a genre. That's a shame.
Nowadays kids think it’s a look, a vibe, and it comes off really precious. I don't dig it. Before you quarantine artists in some kind of an "Indie" ghetto, by declaring their work a term that actually keeps their art in a low stakes cul-de-sac, think about it. Call it rock and roll.
What’s your favorite way/tool/site for you to interact with your fans in the digital age? Do you recommend anything to other artists?
Start a Facebook page. Twitter is good. Tell your fans you love them. Let them know it's appreciated. Without them you are back in your living room jamming for your roommate.
What’s your next big gig coming up? When/Where?
This Thursday, Feb. 2nd in London at the Borderline for HMV's Next Big Thing. Sold out!
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