True to industry form, the major company announcement from Spotify yesterday came with fanfare and few surprises. As predicted, Spotify’s CEO Daniel Ek announced it would become a “music platform” and invited developers to create apps to integrate and improve the music experience on the streaming site. Ek closed the press conference by introducing apps partners like Rolling Stone, Songkick, Last.fm, TuneWiki, Pitchfork, Fuse and many more.
So what does this mean for emerging artists? While Ek brushed past questions about artist payouts (responding simply, “We pay every time someone plays a song”), the introduction of apps can be a good thing for up-and-coming artists. By the looks of it, these apps are going to allow for ease in music discovery and social sharing. And for the time being, these apps will be open to all users which means more eyes and ears on new music.
Spotify clearly understands that opening their API means talented developers will be able to create a more integrated music experience for all. Want to check out the apps before everyone else? Head here to update your Spotify account.
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