A version of this article originally appeared on Performer Magazine.
Spending too much on promo items for your band? You want the freedom to focus on your band without going broke in the process. Well, here's a way to kill two birds with one proverbial stone: start making your own merch.
Many bands go through the Sticker Guy for stickers or Disc Makers for their CDs as these are fairly inexpensive services. T-shirts tend to be the priciest of the bunch, unless you know how to do it yourself. Screen printing is also substantially simpler than you might be led to believe.
Marc Pinansky (of the band Township) recently started making his own shirts to peddle at his solo shows. "First, people asked. That gave me a good excuse to try my hand at screen printing. The idea that I'm hand-making these shirts fits in perfectly with the theme of my solo career – it's all very hands-on and simple. It's nice to see the philosophy of the music carry over to the merchandise."
When asked about the process, he comments, "It was relatively simple and fun to learn. Like any art project as a child, there is a bit of wide-eyed wonder when you see something that you have created from nothing. The hardest part of the process for me is that there are several small steps that can easily be overlooked and will ruin a shirt if not done properly. Also, despite its simplicity, it can be a very time- and space-consuming project. I would recommend taking the project slow, so each step is well executed and you don't eat up a whole day with a mediocre product to show for it."
This step-by-step guide will help you start making profitable merch. Best of all, these techniques can also be applied to hats, bags, posters, and more.
To get started, you'll want to purchase a screen printing screen. It's easier to start with a kit since it has all the components you need (screens, fabric ink, and a squeegee), and can be found for a relatively low price at most craft stores. One recommendation is the Speedball Fabric Screen Printing Kit (which can be purchased online for $39.99 or at your local AC Moore store). You'll also need an X-Acto knife, some extra blades, and blank shirts, bags, bandannas, or other items you plan to customize.
The process takes practice in order to get it right. If you make 30 shirts of one unique design, the approximate cost will be $110. This means each shirt will cost approximately $3.70. Once the initial investment is covered though, you'll only be paying the cost of the shirt ($2-3) and additional ink ($2-10 depending on style, color, and quality/company).
Have you ever made your own DIY band merch? Share your tips in the comments below!
Andrew Lapham Fersch is a Boston-based music journalist who has contributed to Performer Magazine, Verbicide Magazine, and Steez Magazine, among others. He's also a teacher who believes that we should change the way that public education works, and has been a guest speaker at TEDx events discussing ideas for education reform. Read more of his work at alrightimwrong.com.