In today’s music industry, it’s difficult to be an indie musician who just does one or two things. Because musicianship is more accessible than ever, it takes someone really special to stand out from the crowd. That’s why so many DIYers do more than just write, record, and perform their songs. Many of them start a blog — and many are very successful at it.
Here’s the thing: people connect with people. It’s hard for fans to connect with someone they don’t really know on a personal level.
Starting a blog is a great way to connect with others. Like, really connect with them. You can share stories about being a musician, what your life is like, and your thoughts on how the world works.
It’s a way to actually build relationships with people who resonate with your music. Think about it this way: You can’t expect to be closer to a friend if you haven’t spoken to them for years.
There are two things to not do when blogging to your fans.
First, don’t beg for people’s attention. Don’t come across as desperate. Just approach blogging as an outlet for things you want to say, a conversation you want to have.
Do you like hanging out with friends who are needy for attention?
Second, don’t sell. Don’t use your blog as a way to make people buy your merchandise. Don’t just promote you and your music. Your blog should be a place people go to because it’s interesting, because they want to join a productive conversation.
Would you hang out with your friends if they were constantly trying to sell you stuff?
As proof that blogging can help your music career, I’d like to show you some musicians who have succeeded at it.
Ari Herstand has been a full-time musician for several years, and he runs Ari’s Take, a blog that focuses on the business side of music. His in-depth blog posts explore topics based on his real-world experiences. He shares stories about how he does things and how the reader can follow suit. His blog has sort of a cult following, thanks to Herstand’s honesty and desire to help other indie musicians.
Artist Amanda Palmer has over 15,000 Patreon supporters — that shows me how much of a master she is at connecting with others. She does this through her music and by sharing her life. She blogs on her website, sharing photos of herself and her kids, and words about her life and her music career. Any time a musician like this garners that much attention, it may be smart to emulate their methods.
Singer-songwriter Nick Cave has a blog/newsletter called The Red Hand Files. He answers fans’ questions, sends his responses to his email subscribers, and also posts them on his blog. But his responses are more than just responses — each one is a piece of well-written prose. He has a way with words (as songwriters do), and that’s clear when you read his blog. By doing this, he’s connecting with his fans on a deep, deep level.
So, if all this sounds like something you’d like to try, here are some tips for getting into blogging:
Next up: 4 Blog Post Ideas to Hold Your Fans' Attention
Caleb J. Murphy is a songwriter and producer based in Austin, TX., and the founder of Musician With A Day Job, a blog that helps part-time musicians succeed.