This article originally appeared on The Daily Rind.
New year, new updates! Let’s face it, Facebook is changing constantly. Even since the Daily Rind's last best practice blog post in 2013, you'll notice a world of difference.
Being the largest social network on the web, it's impossible to ignore Facebook in your marketing strategy. You must either adapt to the changes or your flame quickly dies out. We're here to help make sure you're not forgotten!
Sure, it can be hard to keep up with Facebook’s rapid updates and what seems like constantly changing best practices. The good news is most of the network’s recent updates, you have actually seen before! Facebook has been borrowing the best characteristics of other services and integrating them into its own. For example, Facebook video has taken a page or two from the YouTube world. With the prediction that video will account for 80 percent of all internet traffic by 2019, it's safe to say Facebook has headed in the right direction here.
Take a look at the Daily Rind's Facebook tips, tricks and best practices to get the most out of your Facebook page:
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Victoria Morris is the interactive marketing coordinator at The Orchard.