Here on the Sonicbids blog, we share a ton of advice and tips from music industry experts every day. We know how busy musician life can get, so we've consolidated our very best music promotion tips of the month into one neat little post for you. Enjoy!
1. "Find a way to disrupt the everyday expectations of music fans, and you'll incite conversation and word of mouth." – Dave Marcello, Head of Artist Growth for Audiokite Research and co-founder of BoomboxFM
From: Here's How to Spread Your Music Through Word of Mouth – and Why It's So Powerful
2. "Take advantage of the holiday shopping madness and put your music and merchandise on sale. Bundle your merchandise and music together to make the perfect gift set." – Lauren Gill, founder of Power Publicity
From: 5 Ideas to Promote Your Music During the Holidays
3. "Try splitting your newsletter up into shorter topics with headlines instead of one long, rambling paragraph. It makes it much easier to read." – Dave Kusek, founder of the New Artist Model
From: How to Write the Perfect Band Email Newsletter
4. "Ask local artists or those who are just getting their start if they’d be willing to remix a new single of yours.... You can not only sell it alongside the original, but it can also bring in additional dollars on streaming platforms." – Hugh McIntyre, music journalist
From: 5 Types of Videos That Will Make Your YouTube Channel Way Better (Besides Music Videos)
5. "Use Ustream, Livestream, Periscope, Instagram, or even Snapchat to release snippets of singles, allowing real-time audience requests via Twitter or Facebook, or in-the-moment snapshots of your material." – Caleb Hsu, recording engineer and composer
From: 5 Creative Ideas for an Unforgettable Release Party
6. "Make a point to understand who holds influence in your genre, and genuinely be interested in what they are posting about." – Jørn Haanæs, CEO of Soundrop
From: How to Use Playlisting to Get More Fans
7. "For last-minute shows, the most effective use of your time, above all else, is to focus on your true supporters who are most willing to come out, and reach out personally to those high-prospect attendees." – Sam Friedman, electronic music producer
From: 6 Effective Ways to Promote a Last-Minute Show
8. "Check your ego at the door, and approach the show as an opportunity to understand how your music gets over on its own terms. " – P "Barney" Barnes, campaign manager and blogger at PledgeMusic
From: How to Make the Most of a Support Slot
9. "If you haven't already, build relationships with the better venues in your market and bands you'd like to play with, and see what you can do for them first." – Janelle Rogers, founder of Green Light Go Music PR
From: 5 Action Steps to Maximize Your Band's PR
10. "When we get submissions that are sent with a direct appeal to us individually to be featured on our individual radio platform, it communicates something different. These are the kinds of artists who find themselves getting more features more frequently from more stations over time." – D Grant Smith, host and creator of The Appetizer Radio Show
From: Confessions of a Radio Programmer
Which music promotion tip do you think is the most useful? Let us know in the comments below!