We’re here! On Sunday a bunch of us trekked down through turbulent skies to the epicenter of all things music and tech this week, SXSW. With banners and a weeks worth of luggage, we are ready to make this year rock. To prove it, we started the week off with a bang or should I say, a panel.Yesterday our ceo Panos moderated a panel about Social Music Marketing with panelists from JanSport, Renaissance Hotels, HIP Digital and Deviant Ventures. The panelists talked about aligning their brands or the brands they work with and music. The key takeaway? Bands are an ideal way to reach loyal fans and brand ambassadors but it’s important for connections between brands and bands to feel authentic.
For all the details, check out this piece about the panel from Billboard. More from SXSW soon!
