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4 Ways to Create (and Perfect) Your Band Persona

Photo by CeeCee Hood Photography; used with permission

One of the most powerful things you can do for your career is to create a strong brand identity, something your band stands for and believes in that seeps through in every photo taken, every post on social media, every press interview, and of course, in the music you make.

But if you’re stuck on how to actually create that persona and make it stick — you’re not alone. Check out these four tips for discovering and perfecting your band’s persona.

4 Tips to Successfully Build Your Personal Music Brand

Image via Shutterstock

There's so much more to being a professional musician than just creating and playing music. If you want to make it in this business, you’ve got to stand out from the crowd, and when it comes to musicians, that’s tough. Some people go overboard with insane costumes and exaggerated personalities, but that’s hard to pull off. Sure, it’s worked for some, but if you’re not trying to wear a mask onstage or be batshit crazy online, you’re going to have to find something that works for you.

How a Fully DIY Band Has Booked Over 500 Shows in 16 Countries: Advice From Double Experience

Photo by Vicky Kao; used with permission

Your brand is your story, and for musicians, having a story that resonates is what it's all about.

Look at Pink Floyd's experimental narrative: they went from a typical British rock band (of the time) to one of the world's most innovative groups. The Grateful Dead took jazz improvisation, simplified it, and applied it to rock music, all while amassing one of the most dedicated fanbases of all time. Their fans call themselves "Deadheads" and wear the token tie-dye shirts. They belong to a community, built around the band's story.

And today, we have up-and-coming bands like nerdy neo-rockers Double Experience from Ottawa who embrace what makes them unique and share that story with their fans. What makes them unique? Well, for one, after their shows, they give out their gamer tags to their fans to connect with them!

Through Sonicbids, they've performed on some huge stages like Toronto's Indie Week Canada in 2015 and, more recently, FOCUS Wales. And through their own independent efforts, they've booked over 500 shows in 16 different countries. We spoke with the band's bassist/vocalist, Ian Nichols, about how they've built their following around the idea of being "a nerd." 

How Branding Your Band Helps Create the Best Kind of Fans

Photo by A_Lesik via Shutterstock

Branding is a way to directly connect you with fans in lucrative and incredibly personal ways. Really! It's actually a method with which you can find your best, most passionate, and most ardent supporters.

There are three rather massive ways that branding can create the best fans, and it goes beyond just listening to and loving your music. Take these pointers to heart.

branding, Music Business 101

Jun 29, 2016 06:00 AM

Amy Sciarretto

A Simple Intro Guide to Branding for Indie Musicians (You Might Already Be Doing It!)

Photo by Miguel Campos via Shutterstock

If you're an indie artist or band, don't fear the word "branding." It's not selling out or becoming something you're not. It's not sacrificing your artistic integrity. It's simply a strategy that helps you tell a cohesive story. It includes your music, your look, and your story. There has to be some sort of visual or graphic continuity to help you stand out from the ether.