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Expert Music Career Advice For DIY Musicians
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Music Business School 101: Should You Go - And If So, Where?

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Young people receive mixed signals all the time when it comes to the question of whether or not they should attend college before entering the music industry. There are countless examples of people who have jumped into the business headfirst without not only a degree but also any real-world experience, and they’ve been able to make it work.

Whether they be musicians who get their start as teenagers and figure out how the money works or others who simply seem to have an innate gift when it comes to managing, promoting, booking, or publicizing, there are perhaps a higher percentage of successful employees in the music industry who didn't study it in college.

So, is it worth it to go to school to study the music business, or is it worth taking the risk and hoping hard work and quick learning will be enough? That choice is ultimately up to you, but if you’re looking for the right fit, here are five of the best schools where you can study the music business.

5 Free or Cheap Ways Musicians Can Make Their Instagram Killer

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Instagram is a beautiful, connection driven tool — and it’s driving all of us mad. Yes, we love it for the opportunity to follow the journeys of those we love and admire or the opportunity to share our own stories and connect in a totally new way.

But then there’s the other side of it. The part where you’re staring at your phone slaving over a caption for an hour, writing and re-writing until it finally feels perfect. Or where you’re about to dive into a really tasty pizza but you have to whip out your phone first because you just know this would make great IG content (guilty). And of course, who could forget the feeling of working super hard on all of those things only to get 20 likes and a spam-bot comment?

It can feel discouraging and like IG is just too much work. But that’s taking all the joy out of it! So while, yes, IG is just as much a business tool as one of pleasure, I want to focus on a few tools and tips you can use to get back to enjoying it while making it awesome — and making your life a lot easier.

20 Secrets Promoters Use to Book Bands

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When it comes to getting booked, it’s no secret there are a couple of key ingredients that go into a venue’s decision to say “yes.” But for many, what those secrets are, remain largely a mystery.

And the truth is everyone will have a slightly different process, preference, and method for booking bands, but if you’re an artist who is currently struggling to figure out exactly how to grab the attention of that venue and book yourself, then you’re going to want to pay attention.

How to Figure Out If That Venue Is Right for Your Music

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You don’t have to say yes all the time. “No” can be a freeing word. And sometimes, you’ll need to use “no” when deciding where to play gigs. But how can you figure out which venues to turn away and which to embrace?

In this post, I want to help you figure that out. I’ll encourage you to ask direct questions of yourself as well as taking The Perfect 30 Test.

The Advanced Guide to Music PR for DIY Bands

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Knowing how to promote your music and get it in front of the right audience is crucial for any artist. No matter how amazing your music is, word of mouth alone is unlikely to get you the exposure you need to grow your fanbase and your profile within the music industry.

However, bands don’t necessarily need to hire a costly publicist to promote their music well. With a bit of hard work and clever strategy, any band can get their music in front of journalists, radio hosts and influential bloggers that can help them reach their core fanbase.