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Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

6 Instagram Story Features Musicians Should Be Using In 2019

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Instagram may be the most important social media platform at this point, as it allows you to do so much and there are now hundreds of millions of people using it every day. You’re probably already posting great photos and videos on your account, but are you using Instagram Stories? If not, you’re missing out; and even if you are, there's so much more to try.

The Advanced Guide to Music PR for DIY Bands

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Knowing how to promote your music and get it in front of the right audience is crucial for any artist. No matter how amazing your music is, word of mouth alone is unlikely to get you the exposure you need to grow your fanbase and your profile within the music industry.

However, bands don’t necessarily need to hire a costly publicist to promote their music well. With a bit of hard work and clever strategy, any band can get their music in front of journalists, radio hosts and influential bloggers that can help them reach their core fanbase.

5 Emerging Bands Who Are Killing It on Social Media Right Now (And How You Can Too)

Left: Shadow of Whales (Fox & Florals Media); Top right: Rivals (Matt Bender); Middle right: Jon Pattie (Mario Devón); Bottom right: Anja Kotar (Jani Ugrin)

Have you ever found yourself idly staring at your computer screen, trying to think of what to post next on social media but feeling completely stumped and, if you’re being honest, overwhelmed? So you think for a minute and say to yourself, “How did my favorite artist do it? How did they climb to the top?” 

The Social Media Metrics That Matter in Music (And How to Boost Yours)

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Excerpts of this post originally appeared in Episode 25 of The Music-Preneur Mindset Podcast. 

 

On more than one occasion, a musician has asked at a music conference, “How do I get enough followers so that a label will listen to me?” Have you ever wondered the same?

All too often, we get a number in our head, such as, “I need 500,000 followers in order to grab the attention of a label,” and we focus so hard on that number that we lose track of what matters: the music and the fans who love and support the music.

Secrets for Digitally Advertising Around Your Next Tour

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This article originally appeared on TuneCore.

 

Depending on your personality type, digital advertising can seem like the simplest thing in the world or completely overwhelming. These days, the powers that be have made it incredibly easy to run ads across several areas of Facebook and Instagram simultaneously, and YouTube advertising is only a degree or two more complicated to set up. That being said, when you are allocating some of your already tight tour budget to advertising, do you just want to set something up and hope for the best? Or would you prefer to optimize the results you get for your dollars spent.

If you chose the latter, this article will attempt to provide you with some basic knowledge that should put you on the right track. To get started, let’s answer some questions that are probably going through your head as you start to contemplate your approach.