Wendy Day is a label consultant who helps build independent record labels and teaches owners and staff how to sell music and be profitable in today's music business. As a 21-year veteran of the music industry who has managed to do the impossible-- stay relevant, Wendy also runs the not-for-profit artist advocacy organization, Rap Coalition. She has helped discover, build the leverage of, and shop and negotiate deals for No Limit Records (Master P, Mia X, C-Murder), Twista, Cash Money Records (BG, Juvenile, Lil Wayne, Turk, Hot Boyz, Big Tymers, and Mannie Fresh), Eminem, David Banner, and many others.