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Expert Music Career Advice For DIY Musicians
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How Branding Your Band Helps Create the Best Kind of Fans

Photo by A_Lesik via Shutterstock

Branding is a way to directly connect you with fans in lucrative and incredibly personal ways. Really! It's actually a method with which you can find your best, most passionate, and most ardent supporters.

There are three rather massive ways that branding can create the best fans, and it goes beyond just listening to and loving your music. Take these pointers to heart.

branding, Music Business 101

Jun 29, 2016 06:00 AM

Amy Sciarretto

A Simple Intro Guide to Branding for Indie Musicians (You Might Already Be Doing It!)

Photo by Miguel Campos via Shutterstock

If you're an indie artist or band, don't fear the word "branding." It's not selling out or becoming something you're not. It's not sacrificing your artistic integrity. It's simply a strategy that helps you tell a cohesive story. It includes your music, your look, and your story. There has to be some sort of visual or graphic continuity to help you stand out from the ether.

3 Key Ways to Tell if You Have True Fans

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You can have a million social media followers, but only a handful of true fans. There's no easy formula or standard social media metric to figure out what percentage of fans are real or fake. There is, however, a trio of ways to figure out which fans are legit, real, and diehard, as opposed to those who are casual or passive.

Like they say about the truth in The X-Files, the real fans are out there. Here's how to tell who those fans are. That way, you can recognize what to look for and then superserve those people once you find them.

3 Types of Bands That Don't Need a Publicist

This up-and-coming drummer probably doesn't need a publicist... yet. (Image via Shutterstock)

Most bands need a publicist. Even the biggest band in the world requires a person whose dedicated job is looking after, curating, and protecting their press image and their media profile. Someone has to shepherd the story, be the liaison between the band and the media, and serve as the conduit of information. It's not the kind of thing that can or should be done directly once you've reached a certain level as a band.

That said, there are certain types of bands and artists that do not need a publicist or PR efforts yet. Here are three of them.

5 Wonderful Ways to Use Your Musical Talent That You Probably Haven’t Thought Of

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You can use your musical talent in a variety of ways beyond simply writing and performing your own songs. There are so many ways to put your gifts to good use that also help you hone your musicianship along the way. It's always awesome to sharpen your skills while being of service to others. Here are five ways you can make effective use of your musical talent that may not have occurred to you.