PATjE.FM is an online streaming radio station that pumps out the finest independent artists from around the world 24 hours a day, 7 days a week.
We decided to check in with PATjE.FM's head honcho Patrice Jauffret on the eve of their one year anniversary, to get an idea of just what it takes to generate international radio appeal.
One band immediately jumped to his mind: Shreveport, LA's own Super Water Symphony. Their flavor of alternative synth-pop hummed just the right key on their track "Abzu", which Patrice quickly selected for airplay.
What made Super Water Sympathy stand out to you when you were making your selections?
First it was the music. We really liked their song "Abzu". It was unanimous. Then we checked the song's live version on YouTube and we found an angle showing the band from the back of the room with the audience. Super Water Sympathy's lead vocalist sounded as good as on the recorded version. She has powerful vocals and the band energy looked great. Finally their band photo was fun and website easy to use.
What’s changed about the radio industry and how can bands best adapt?
It's changed a lot. It just has a broader range and reaches more people with the internet. Now you can also interact with your listeners online using blogs. There are more tools available with smartphones, iPhone Apps and iTunes radio. There are also more stations to choose from empowering the audience. We decided to help independent musicians and DJs. You know how many undiscovered, talented acts, bands and songwriters exist; additionally, we thought Sonicbids was the right choice.
How does promoting a new band differ between Europe and the United States?
It's really the same. It comes down to the music, how the band sounds. Nowadays live performances are equally important for bands to create the buzz.
