Image via complex.com
One day, music business powerhouse Jason Flom received an email with the subject line, "Hot shit." Hours later, he had signed the hottest thing to come out of New Zealand since wool sweaters. Of course, that phenomenon was Lorde, the teenaged siren who took the world over with her first single, "Royals." Watch below as Flom describes the release process for Lorde's music and the theory behind her sudden explosion onto the music scene.
00:02 - "Everything lined up perfectly"
00:45 - Why a slow approach look like it happened so fast
01:32 - The reason courting alternative radio was a powerful move
01:55 - A "push" campaign as opposed to a "pull"
02:40 - How Jason Flom connected with Lorde
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