Label Exec Reveals the True Size of Marketing Budgets for Signed Artists (And It's SCARY)

Posted by Sonicbids Staff on Sep 30, 2015 08:00 AM

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It's an established fact that, to have any kind of success with an album, you need to have some marketing dollars behind it. But what do these budgets actually look like for the big guys and, more importantly, bands that have just gotten signed to their first record deals? Music marketing exec Fred Croshal, an industry veteran of over 35 years, tells all in this clip from Renman Live (watch the full episode here).

00:16 - What a typical marketing budget includes for big-name artists

00:48 - Alanis Morrisette

01:06 - Believe it or not, labels are still spending tons on marketing

01:22 - How much it costs to make a music video

01:50 - What a label typically spends on a new act

02:35 - you


Over the last 36 years, Renman Music & Business mastermind, Steve “Renman” Rennie, has become one of the most successful and respected professionals in today's music business. He has amassed a broad swath of experience as a concert promoter (Senior VP of Avalon Attractions, now Live Nation, 1984-1990), record company executive (Senior VP of GM Epic Records, 1994-1998), internet entrepreneur (ArtistDirect, 1998-2000) and artist manager (Incubus, 1998-2014). Now, he is dedicating himself to mentoring this next generation of artists and music pros who will shape the music industry of the future. 

Steve Rennie founded Renman Music & Business in 2012, an online education portal for the music industry featuring a YouTube channel with over 500 video clips with tips from industry pros, a web show, "Renman Live," which has livestreamed over 100 episodes so far, and more. Earlier this year, Rennie launched Renman U, an online course designed to be "an insider's guide to today's music business.” Course lessons are based on Rennie's 36+ years of experience at the highest levels in the business, and include quizzes, written exams, and more.

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Topics: Music Business 101, Marketing & Promotion, labels


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