We're all familiar with those seconds-long ads that play before or pop up during pretty much anything we watch on YouTube. You might even have figured out how to incorporate them into your band's music videos. But how much money does a viral video really make when everyone and their crazy aunt shares it on social media and it racks up an obscene number of plays? What's the monetary difference between "Gangnam Style" and getting Rickrolled? And, most importantly, how can you use the data and science behind viral videos to your own musical advantage? Answers in the infographic below.