Alex Ploegsma is a New York-based attorney. After sharpening his skills at the law firm of Serling Rooks Ferrara McKoy & Worob, he segued to the position of GM/Director of Business Affairs for Robot of the Century Music Publishing (Young The Giant, Trivium, etc.) At the same time, he formed his own solo law practice representing artists, producers, writers, labels, and executives (Allan Eshuijs, Joe Calitri of Red Bull Records, The Dear Hunter, Emma Louise, Clubfeet, Flight Facilities, etc.). Currently, he is focusing on his solo practice and management company, Guild Management.