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Features, Marketing & Promotion

Jul 24, 2014 12:20 PM

Clyde Smith

8 Steps to Building Your Personal Music Brand

Image via Hypebot

This article originally appeared on Hypebot.


Neil Patel freely shares his "Complete Guide to Building Your Personal Brand," which mixes notions of business image and personal identity in a manner that's quite relevant to musicians. Though some musicians would prefer to take a haphazardly organic approach to brand building that just leaves it up to others to decide who you are, building your brand doesn't have to be a superficial process. Patel advocates the perspective that "your personal brand is what separates you from everyone else in the world."