Photo credit: Soeren Stache (image source)
Guest post by Jon Ostrow. Jon is the Director of Sales for Bandsintown and is the co-founder of the music marketing blog MicControl.
No matter the style of content you find most effective with your fans – blogging, tweeting, videos, photos, Vines, etc. – one thing remains certain: You must be consistent in your voice in order to build long-term connections with your fans.
This voice will become the building blocks for your brand both online and off, and will ultimately become the way your existing fans, new fans and the community at large identify with you as a unique presence. In other words, finding an online voice that best suits you is the first step to ensuring you are, to paraphrase Seth Godin, remarkable and not invisible.
Though there are a seemingly infinite number of ways to arrive at your own voice, here are five tips to help you focus in on what may come to define your voice later on: