<iframe src="//www.googletagmanager.com/ns.html?id=GTM-TMFBBP" height="0" width="0" style="display:none;visibility:hidden"> Sonicbids Blog - Music Career Advice and Gigs | Jon Ostrow
Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

17 Ways to Promote Your Music Online

Image via Shutterstock

This article originally appeared on the Bandzoogle Blog.


When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps, and communities for musicians to be involved with to be present on them all. So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bear the most fruit.

Features, Marketing & Promotion

Jun 12, 2014 11:15 AM

Jon Ostrow

5 Tips for Finding Your Online Voice

Photo credit: (image source)

Guest post by Jon Ostrow. Jon is the Director of Sales for Bandsintown and is the co-founder of the music marketing blog MicControl.

No matter the style of content you find most effective with your fans – blogging, tweeting, videos, photos, Vines, etc. – one thing remains certain: You must be consistent in your voice in order to build long-term connections with your fans.

This voice will become the building blocks for your brand both online and off, and will ultimately become the way your existing fans, new fans and the community at large identify with you as a unique presence. In other words, finding an online voice that best suits you is the first step to ensuring you are, to paraphrase Seth Godin, remarkable and not invisible.

Though there are a seemingly infinite number of ways to arrive at your own voice, here are five tips to help you focus in on what may come to define your voice later on: