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Here's Exactly What a CEO of a Music House Looks for When Licensing Songs

Tanvi Patel. (Photo courtesy the author)

Revenue from music for video is surging, and savvy composers diversify – pursuing placement in ads, films, TV, video games, and countless other opportunities. As CEO of virtual music house Crucial Custom, Tanvi Patel's duties include finding, creating, honing, and licensing custom music for internet advertisements. Check out her tips to help songwriters excel at meeting video creators’ distinct specifications.