Planning a tour can be stressful. It involves a ton of planning and strategy to make it work. With the help of Spotify and Soundcloud analytics, booking a tour is becoming easier than ever. These analytics give you insights into where you should be booking your shows, what songs your fans want to hear and more. In this post, we’ll cover how you can use these analytics to figure out exactly where you should be touring.
Before you hit the road, here’s how Soundcloud and Spotify Analytics can help you out.
With SoundCloud Pro, you’ll get a sneak peek into the minds of your listeners. Within this platform, you’ll get access to SoundCloud Stats. These stats show you which songs your audience is listening to the most, and most importantly, where those plays are coming from.
To access this, sign in to your account and click “view all” located in the stats module on the top right side of the page.
In this view, you’ll find all your recent plays, comments, likes, reposts and downloads. This info will help you decide where your shows should be and which songs to play at certain venues. With these analytics, there’s no need for guesswork. If you see that there’s a ton of people in Austin, Texas streaming your newest release, you can make sure to book a show there and play exactly what they want to hear.
As you probably guessed, Spotify also has some great features to help you streamline your efforts even further. Spotify For Artists collects a variety of information about your listeners. It rounds up data about your listener’s gender, median age, geographical region, and more. Of course, utilizing these insights can elevate your decision making in many different ways.
For example, you can plan bigger gigs in areas with a higher concentration of listeners, create merch specialized for a specific audience in that area, choose an easily accessible venue for an area where your popularity isn’t as strong or choose to do more promo in that area. The opportunities are endless.
You’ve got options.
Spotify and SoundCloud aren’t the only platforms you should be keeping in your arsenal.
With BandsInTown and Songkick, you can keep your fans up to date with notifications and emails when you’re in their town. Songkick has a feature that will show your tour dates on your listener’s Spotify while they’re listening to your music. BandsInTown can help you sell tickets.
Tools like these are awesome resources to help your fans stay in the loop with what you’re up to while making it easier than ever to seamlessly share your content. All of them are useful in different ways. Be sure to do your research to find out which platforms are right for you and your respective goals.
You got this.
Touring is all about evolving. With each performance, you’ll learn new skills and adapt to the needs of different audiences and venues. The key to smooth sailing on tour is proper planning. With these tools in your belt, you’re ready to plan your next tour with ease.
Randi Zimmerman is a Content Writing Ninja & Music Addict @ Symphonic Distribution.