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No matter what industry you’re in, creating great content takes time, energy, and lots of brain power. Sadly, sometimes having all three of those for long periods of time can feel impossible. Not to worry, these social media content creation hacks will save you time and much needed energy.
1. Batch
“Batching” your content simply means doing all your similar tasks in the same block of time to help improve productivity.
So instead of creating your individual content every day or at certain times throughout the week, you could sit down and create an entire month’s worth of content in one sitting. This seems like a headache, but the fact is, our brains love repetition. The more you repeat a task, the better your brain understands it. The better your brain understands the ins and outs of a task, the faster it’s able to complete it.
Learning to batch your content will help your brain streamline your focus for longer periods of time while getting everything you need to get done finished in a shorter amount of time. What’s not to love?
2. Use a Timer
They say simplicity of the ultimate sophistication, but sometimes it’s also the most effective. Setting a timer can help train your brain to stay focused and implementing a specific time allocation for your tasks is proven to increase concentration and boost productivity.
Additionally, this’ll give you a better idea of how long it takes you to complete certain tasks so you can streamline how you schedule those tasks in the future.
3. Turn off all notifications
- Make sure to turn off notifications on your computer.
- Put your phone on do not disturb AND put it out of arms reach.
- Block certain websites that you find yourself wasting the most time on.
Most of us don’t realize how much time we’re wasting throughout the day by consistently checking every text and notification. Getting rid of these distractions will help you stay focused for longer periods of time. Those cute pics of your friends new puppy will still be there once you finish your work, I promise.
4. Repurpose older content
If you’re feeling uninspired and coming up with some totally new content seems actually impossible, that’s okay. If all your efforts of finding inspiration aren’t working, it’s better not to force creativity than pump out some lackluster content. If you need some content in a pinch, repurposing some older content by rewording the copy or using different graphics is a great way to subtly reiterate a message without being too repetitive.
5. Take note of all your ideas as soon as you get them
If you find yourself getting the best ideas for content when you’re in the shower or in the middle of the night, make a habit of jotting it down. Whether it’s a cute notebook or your trusty phone, keep something ready to go for when that elusive inspiration hits.
6. Save your hashtags
Using the right hashtags on your content can increase your exposure exponentially. However, finding the best ones for you can be extremely time consuming. It helps to have a list saved of all the relevant hashtags you frequently use to make this process as easy as possible. Create a note on your phone, keep a sticky note on your computer, take note any way that’s easiest for you to access. Time is precious, use it to focus on what’s important.
Once you find the right strategy for you, stick with it! The more you repeat these best practices, the easier they’ll be to implement in your daily workload. By utilizing all the tools at your disposal, you’ll have more time to focus on the next big thing. Work smarter, not harder.
Next up: How to Get Social Media Content for a Month from a Single Event
Randi Zimmerman is a Content Writing Ninja & Music Addict @ Symphonic Distribution.
