Eric Beall is an A&R exec, author, educator and songwriter. In addition to his job as Vice President of A&R at Shapiro Bernstein & Co., one of the industry's leading music publishers, he is the author of Making Music Make Money and The Billboard Guide to Writing and Producing Songs That Sell, as well as the designer of the Music Publishing 101 course for Berklee College of Music's berkleemusic.com.