Glen Ballard. (Image via youtube.com)
When anyone can make music nowadays with just a computer and any one of a number of different software platforms, how do you stand out as a musician? Veteran songwriter, lyricist, and record producer Glen Ballard, who won a Grammy for co-writing and producing Alanis Morissette's album Jagged Little Pill, offers insight into how you can go above and beyond the masses – by investing in musicianship. This includes taking musical risks, which leads to the creation of an interesting sound that can't just be fabricated with GarageBand. Pay attention to what he has to say in the video below.
00:22 - How digitization has lowered the barriers for people to make music
01:14 - "If you're a musician, don't be afraid to be musical" – it's an advantage
02:04 - The benefits of employing more creative and complex musical techniques
If you've got an hour to spare, we'd highly recommend watching the full interview on Renman Live.
Want even more advice for today's music business? Industry expert (and longtime manager of multi-platinum band Incubus) Steve Rennie has hosted over 90 live shows and has 500+ videos. Check out renmanmb.com for more.
