How Has the Corporate Mentality Affected the Concert Business?

Posted by Sonicbids Staff on Dec 4, 2015 08:00 AM

murphyImage via

It's no secret that the music business has changed over the years. Often, those who have been around the block a few times lament the "good old days." What they're really longing for is the time before the corporate mentality put music in a sleeper hold. Here's what veteran concert promoter Brian Murphy has to say about the live sector, those sponsorships, and why it's dangerously close to vertical integration.


Want to learn more from Brian Murphy? Check out his explanation of exactly what a concert promoter does, or if you have about an hour to spare, you can watch the full episode here.


Over the last 36 years, Renman Music & Business mastermind, Steve “Renman” Rennie, has become one of the most successful and respected professionals in today's music business. He has amassed a broad swath of experience as a concert promoter (Senior VP of Avalon Attractions, now Live Nation, 1984-1990), record company executive (Senior VP of GM Epic Records, 1994-1998), internet entrepreneur (ArtistDirect, 1998-2000) and artist manager (Incubus, 1998-2014). Now, he is dedicating himself to mentoring this next generation of artists and music pros who will shape the music industry of the future. 

Steve Rennie founded Renman Music & Business in 2012, an online education portal for the music industry featuring a YouTube channel with over 500 video clips with tips from industry pros, a web show, "Renman Live," which has livestreamed over 100 episodes so far, and more. Earlier this year, Rennie launched Renman U, an online course designed to be "an insider's guide to today's music business.” Course lessons are based on Rennie's 36+ years of experience at the highest levels in the business, and include quizzes, written exams, and more.

Get In Touch With Local Bands

Topics: video, Music Business 101


Get weekly updates on articles, gigs, and much more!

Posts by Topic

see all