In the digital age where music is more accessible to listeners and listeners are more accessible to musicians than ever before, the role of record labels is in question. Music has practically become free with the onslaught of online distribution and promotion, and labels have changed how they structure their deals. The "new deal" is much less artist friendly. With lower margins, the advances are much less, and the increasingly common 360 deal takes a percentage of all of the artists’ income (touring, merch, etc.).