Paradoxically, the internet has made it much easier to reach your followers but much harder to get their attention. Turns out that when everyone's shouting equally loudly, no one gets heard. This is especially a problem for indie music creators with no label money backing their marketing efforts. Social media's nice and all, but in order to stand out, sometimes you just need to find more creative ways to market yourself. Try one (or all!) of these four out-of-the-box promotional ideas for your next album release.