This article originally appeared on Symphonic Distribution.
Too many of us leave conferences with a hazy memory of faces and a bunch of business cards of people we don’t remember. You swarm the big-name panelists along with 30 other eager hopefuls and confidently approach the hot-shot speakers, but maybe they won’t accept your card and act completely disinterested in what you’re saying. You meet countless participants, exchange cards and some casually random banter you hardly remember. After the conference, you follow up with every single person, but you receive little to no response. Life moves on. Why did you buy that multi-hundred-dollar ticket anyway?