A good music video is one that’s effective in bringing new life and energy to a song. They should be made to entertain your audience. To really capture people’s attention, they should be fun, funny, creative, unique and/or energetic – so that means don't just stand in front of a camera and sing your song or rap your lines. You want people to watch the whole video (which isn't easy these days) and share it with friends. Here’s how to do it as an independent artist.