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Expert Music Career Advice For DIY Musicians
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How to Set Realistic Goals for Your Music Career in 2015

Modest Mouse at Coachella (via Getty Images / Jeff Kravitz)

You’ve got a long road ahead of you once you decide to take your music career seriously. Although it can seem bleak going into it between the decline of record sales and oversaturation of the market, the fact of the matter is that if you work at it and learn, you can have more control over your career than many musicians who came before you.

To do it the right way in this day and age, here are a few key things to remember:

Features, Legal & Money, record deal

May 28, 2014 03:10 PM

Tom White

8 Questions to Ask Yourself Before Signing a Record Deal

 (image source)

Guest post by Tom White, panel and education director at A3C Hip Hop Festival.

As enticing as it may seem, a record deal may not be the best end game goal for every musician. While many artists view a record deal as the solution to their problems, it can actually open the door to a whole new set of problems if you’re not ready.

Marketing & Promotion

Nov 21, 2013 10:07 AM

Tom White

7 Networking Tips From an Industry Expert


By now you've probably recorded a project or two, built of a decent sized following and maybe have been on the road a couple times. Now is the time to take that money you've been saving from gigs and merch (you have been saving up right? Gotta invest in yourself before others will) and start taking trips out to the industry hubs (Atlanta, New York, L.A., and Nashville) and start networking on a higher level. Here are a couple tips to help you get started. Keep in mind that my background is mostly in Atlanta hip hop and your approach may vary depending on where you decide to travel to.

Marketing & Promotion

Oct 21, 2013 10:00 AM

Tom White

Networking 101: The Human Element and Fan Building


So you've decided to take the plunge and take your music from a hobby to a career. Let me be the first to congratulate you for pursuing your dreams. It's not an easy path to be on and will take many years of building before you are able to pay your bills off your passion (ie: don't quit your day job just yet). Like any other profession, networking plays a big part in the growth of you as an artist and can open doors to many opportunities. You can also inadvertently burn bridges and miss out on opportunities without even knowing what you did wrong. I'm here to help.