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Bands, Know Your Data! (Or, How Not to Botch an A&R Meeting)

Image via Performer Magazine.

This article originally appeared on performermag.com.

 

Looking back, the outcome of our final meeting could have easily been predicted. However, at the time, I was completely disappointed. Our first meeting had gone very well, a lunch at a nice restaurant in midtown with the publicist who had put us in touch.

"I'm hearing some really great buzz about your work," was the first comment this potential manager made to me once we'd gotten through the initial small talk. I could feel every cell in my body smile when I heard those words – "lots of great buzz about your work" – what artist doesn't dream of hearing an expert in their industry say that to them? This was going to happen, I could feel it.

I went home that afternoon excited, called some friends, met for a few drinks. We talked about how hard we'd all worked, for so many years, and now finally, after so much time, I was going to get a break.

How to Develop Yourself as an Artist, According to the President of A&R at Interscope

Image via renman.com

As musicians, we all strive to continually hone our craft and make each of our albums better than the last. We tinker around with our songs until they're just right, and we're constantly looking for ways to bring our artistry to that next level. But... how exactly do we bring ourselves to that next level? In this video, Aaron Bay-Schuck, president of A&R at Interscope Geffen A&M Records, distills his years of experience in the music industry into one minute of valuable insight on how to develop yourself as an artist. Check it out below!

Features, Columns, A&R

Aug 14, 2014 09:30 AM

Dave Kusek

Is A&R Still Relevant?

Photo by Kris Kesiak

A&R, or artists and repertoire, was a seemingly magical term in the past decades of the music industry. Catching the attention of an A&R rep was the difference between getting signed and being doomed to play in your garage for the rest of your life. Traditionally, A&R has acted as the middleman between the artist and the record label or publishing company. They discovered new acts with potential, pitched the bands to the label execs, oversaw the contracts, and guided and developed the band in everything from choosing a producer, to getting the right sound, to picking the single.