Sometimes it takes a whole team to run one album campaign... unless you know what you're doing! (Image via Shutterstock)
One of the major issues for any DIY band is getting your music heard, am I right? Maybe you feel like all your tweets are going to a black hole with not a like or retweet to be found. Or maybe the Facebook algorithms are keeping fans from even seeing what you post. And then there are all those great blogs that you think should cover you, but you don’t know how to gain their attention or even when and what to send.
I’m not going to paint a pretty picture and say all you have to do is follow the simple steps below and you’ll have instant success. You won’t. Promoting your music to people who don’t know (or care) who you are is really hard work. You have to be patient. You can’t give up easily when you start to discouraged. And most of all, you have to be ready to work.
Below is a simplified map of a 12-week publicity timeline for an album or EP release based on how we carry out our campaigns at my firm, Green Light Go Publicity.