We talk a lot about how to find success as a band — how to book more shows, how to get on more Spotify playlists, and how to engage your fans. What if you’re missing a few key components, like band members?
This article originally appeared on Soundfly.
I still recall being a young aspiring musician recording my first ever album with my bandmates. We spent weeks working on perfecting our recordings, getting the takes just right. The engineer helped us along the way with mixing in amazing effects, EQ, and panning to get it sounding just how we wanted. When it was all wrapped up in the studio, we smiled and patted each other on the back and truly believed this was the finished product we had all been waiting for.
Then the engineer said something I will never forget.
Instagram may be the most important social media platform at this point, as it allows you to do so much and there are now hundreds of millions of people using it every day. You’re probably already posting great photos and videos on your account, but are you using Instagram Stories? If not, you’re missing out; and even if you are, there's so much more to try.
Full disclosure: I’m not a parent. So where do I get off discussing this topic and chiming in with my perspective?
These days, the majority of my friends have young children, as well as many of my clients, and I’ve spent the last few years listening intently to them when they’ve needed a shoulder to cry on — overwhelmed by the guilt of being a working parent, especially when pursuing a career in music — and I’ve been able to bring a fresh perspective and offer a gentle reminder to them about what we need most from our parents.