Helping bands get gigs and people book bands.

5 Ways to Impress Music Journalists With Your Promo Photo

pencil icon Jamie Ludwig

date iconNov 26, 2014 12:00:00 PM

tag icon Columns, ask a music journalist

Radiohead. (Image via

Promotional photos serve many purposes for music journalists beyond just being something to feast our eyes upon. They introduce us to the people behind the music and help create or reinforce a narrative of a band, which can aid us in our writing process. They grab readers' attention and can make more people inclined to check out a story. They sometimes even make our articles easier to read by breaking up otherwise dense chunks of text. We love promo photos and who can blame us?

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The Difference Between Being 'Undiscovered' and 'Epic' on Social Media

pencil icon Liv Buli

date iconNov 26, 2014 11:00:00 AM

tag icon Features, social-media, Promotion & Booking

Rihanna is an example of a social media superstar. (Image via

This article originally appeared on

Editor's note: All of the data included in this article is via research conducted by Next Big Sound.


There is little doubt that Rihanna is the definition of a superstar. Her discography is littered with multiplatinum albums and singles. She has successful worldwide tours under her belt, countless Grammys, AMAs, Brit Awards, and even a nod for The World's 100 Most Influential People from Time magazine in 2012. And her level of celebrity is reflected in a vast online following.

With close to 90 million page likes, Rihanna is one of the most popular artists on Facebook. She counts more than 37 million followers on Twitter, and has surpassed 7 billion total video views on Vevo. But that hasn't always been the case. As artists increase in popularity, so does the size of their social following. In fact, it does so by the rule of proportionate growth, meaning that the more fans you already have, the more fans you will add.

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6 Things All Musicians Should Be Thankful For

pencil icon Dylan Welsh

date iconNov 26, 2014 10:00:00 AM

tag icon Features, musician success guide

Bob Dylan was a pilgrim, right? (Image via

With Thanksgiving right around the corner, it's time to reflect on the things that we're most thankful for. Musicians have many more things to be grateful for than the average person; music is a skill that requires a lot of talent to do well, and even more talent to do at a level that keeps you steadily employedThis holiday season, take a minute to be grateful for the gift you have, and express gratitude to the support system that has allowed you to develop it. Here are five things all musicians should be thankful for.

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Which Type of Music PR Firm is Best for You?

pencil icon Amy Sciarretto

date iconNov 26, 2014 9:00:00 AM

tag icon Columns, ask a publicist

Elle Varner and her publicist, Ashley Weatherspoon. (Photo by Johnny Nunez)

Most record labels have in-house PR departments overseeing all of the label publicity efforts. The department can be comprised of a single publicist, or it can consist of two to three people. It can also be as large as 10 to 15 people with a variety of fancy titles and hapless assistants dividing the labor. In these cases, a different publicist is sometimes responsible for specific bands, and different levels of people work on different campaign elements, from TV bookings to tour press. With all that manpower, why do so many labels, managers, and artists hire out and spend money on an independent PR firm? Why pay money for something that's already being provided by your label?

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5 Things You Should Always Do After Playing a Gig

pencil icon Kathleen Parrish

date iconNov 25, 2014 12:00:00 PM

tag icon Features, Performing & Touring

What to do after the final bow. (Image via

You just played an awesome show – but now what? Even though the gig is over, there's still work to be done. Some tasks need to be taken care of while you're still at the venue, while others should be completed in the following days. Here are five things you should always do after every gig, no matter how big or small it may be.

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