Image via glidemagazine.com
If you pay attention to what's going on in the music industry, you’ve likely heard of Zoë Keating and the situation she ran into with YouTube. If you haven't, here's a quick rundown of what happened:
For several months now, YouTube has been negotiating with record labels and independent artists in preparation for their new service, Music Key. While listening to music on the site is sort of like streaming, the company wants to get in on the trend by creating their own service, and that means new royalty rates and new contracts with everyone who uploads music.
During her months-long discussions with the company, cellist and independent artist Zoë Keating found fault with several of the provisions in the agreement she was sent and tried to settle things amicably with the video giant. Instead, she was turned down and made to understand that should she decide not to sign the contract as-is, her music would be removed from the site, and she wouldn't be making any of the money she currently does from ads.
Throughout her discussions with artist reps and PR people, Keating was smart at every turn and made several decisions that changed the way this story played out both in the press and for artists like herself. Every independent musician can learn a few things from what she did.