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How to Use Facebook Video to Promote Your Music

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This article by The Daily Rind originally appeared on VideoInk.


2015 is the year Facebook Vvdeo will reach parity with YouTube's feature set and audience. The introduction of auto-playing video, changes to the platform's algorithm to favor video, and Facebook's strong investments in their mobile offerings are all coming together to create a powerful marketing platform.

The Orchard has been working with Facebook's video offering for almost two years. Here are five things we've learned in that time to help artists use Facebook video to the fullest.

7 Questions to Ask Yourself Before You Quit Your Day Job for Music

Printer smashing, a la Office Space, optional. (Image via

Once upon a time, I was working in marketing for a major restaurant chain. It was a great experience, but like most jobs in the corporate world, it became monotonous (and slightly soul-sucking). One meeting in particular stood out the most. I had prepared a 10-plus page social media research document showcasing what our consumers disliked about our brand. It was one of many that I had done, and like the others, it was completely overlooked. "It's too targeted." "That's not what I've heard from my region." We even had a few, "Social media is a terrible research tool. Our issue is that we should call it famous chicken and waffles. We need that buzzword." Yikes.

Meanwhile, my phone was vibrating in my pocket. Emails were coming in from my freelance clients, my musicians and labels that I was writing for and consulting with – something I enjoyed doing! I knew I had to make a change. Sure, it was safe. I had an "important" title, but at the end of the day, I was miserable.

A few weeks later, I left my job and dove right into working full-time in the music industry. Drawing on my work background with major labels as well as my job in advertising – and yes, even experience from the aforementioned restaurant chain – I'm proud that I have been able to make it work.

But that's not to say it hasn't been tough! There are still some ways in which I'm adjusting. Looking back, there are definitely some things I would have done to make this transition a bit easier. So, before you contemplate telling your boss you're hitting the road for the big city (or your local venue), here are seven questions you may want to ask yourself.

Book Yourself: 5 Benefits of Hosting Your Own Showcase

Jason Luckett goes the DIY route by offering house concerts. (Image via

In the world of live music, there has been a longstanding process which lays out the business behind the performances of your favorite artists. Talent buyers realistically evaluate potential acts, promoters use marketing tactics to garner an audience, and musicians provide the entertainment. This system has worked effectively for decades upon decades, but not without its fair share of frustrations. While there are many professionals who are experts at the art of booking shows, it's quite common to come across unsavory characters with monetary motives who have no interest in mutually growing with the artists they work with.

Unfortunately, some artists still have the outdated mindset that they're at the sole mercy of these people. But luckily, times have changed. Due to the power of social media and the "connected" age in which we live, artists have the ability to hold the reigns in all aspects of their careers, including the details of live showcases in their areas. Whether you have an interest in playing a prominent role as a performer or are looking to build with other musicians or tastemakers behind the scenes, here are five reasons why you should consider taking the initiative and put together your own showcase.

5 Ways to Make Networking Suck Less

Balanced Breakfast music industry meetup, San Francisco. (Photo by Jared Swanson)

In the music industry, who you know is everything. It doesn't matter how talented you are, if you don't get in front of the right people, your future in this industry is questionable at best. Unfair? Maybe. But once you know how to use this to your advantage, you can not only leverage the situation to bring your career to the next level, but you'll probably meet a lot of amazing people as well. So instead of cringing at the word "networking" like it's some arduous task, take a minute to appreciate the incredible power that simply talking to other people can have.

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Jul 6, 2015 12:26 PM

Sonicbids Staff

This Week's Most Read Articles on Sonicbids

After a long, relaxing 4th of July weekend, it's the perfect time to use that revitalization to kick your music career into high gear! First up on your to-do list: brush up on your music biz knowledge with our most read posts of the week.