Helping bands get gigs and people book bands.

Top 5 Networking 'Strategies' That Will Make People Hate You: CMJ Edition

pencil icon Kim Kelly

date iconOct 21, 2014 12:30:00 PM

tag icon Features, cmj, networking

Photo by Hip Hop USA

New York City's annual CMJ Music Marathon festival is right around the corner, and I thought this year's music industry conference-slash-festival-slash-shitshow would serve as a handy setting for a round of sage(ish) advice.

CMJ is traditionally populated almost exclusively by badge-wielding, subway-fearing college radio kids, music business muckity-mucks of various description, and hapless music fans caught in their crossfires. The whole point of it is, ostensibly, to introduce or "break" new bands to the college radio audience, but it ends up being more of a citywide industry networking event fueled by free booze and youthful energy (but mostly booze). So how do you catch the attention of the "right" people during this weeklong bacchanalia? The same etiquette translates over to most big music business events. Every situation is different, but for starters, here's what not to do:

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5 Folk and Alt-Country Labels You Probably Didn't Realize Accept Demos

pencil icon Jhoni Jackson

date iconOct 21, 2014 11:30:00 AM

tag icon Features, record-labels

Image via plus.google.com

Listen up, folk and alt-country artists! All five of these venerable traditional folk, experimental folk, rock-infected folk, and alt-country labels accept demos, whether digitally or by mail. Do keep in mind, however, that you should never blindly submit your music. If you're not familiar with their rosters, spend time getting to know what kind of bands and artists comprise them. Find out if you're a good match first, then work on a compelling inquiry. Good luck!

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8 Steps to Creating an Effective Sales Promotion Strategy for Your Music

pencil icon Bobby Borg

date iconOct 21, 2014 10:30:00 AM

tag icon Features, Promotion & Booking, Columns

Image via funcheap.com

Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it’s true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, concert tickets, and more. From choosing the right type of sales promotion that fits your band, to executing your sales promotions tastefully, these eight tips will help you create a strategy that brings light to your products and services and generates healthy sales.

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Spotify’s Mysterious Royalty System Explained

pencil icon Ethan Varian

date iconOct 21, 2014 9:30:00 AM

tag icon Features, spotify, Tech, Legal & Finance

Image via indie-music.com. Images below via Spotify.

This article originally appeared on Performer Magazine.

 

Since its debut in the US in 2011, a lot has been written about Spotify and its effect on artists, labels, and the music industry at large. Many have derided the free streaming music service for its mysterious and seemingly stingy royalty system, while others have championed the easy exposure it can provide for DIY and independent bands. Some artists, including Thom Yorke, have spoken out against Spotify, and others such as The Black Keys have opted to prohibit some or all of their catalogue from being made available on the streaming music service. Meanwhile, artists like Moby seem to have accepted Spotify as a step in the process to the inevitable overhaul of the music industry.

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5 Ways to Improve Your Stage Presence

pencil icon Christine Occhino

date iconOct 20, 2014 12:30:00 PM

tag icon Features, Performing & Touring

Photo by Romanus Dolor (Image via The Pop Music Academy)

I always tell my students and clients that there's truly nothing more important than being a great performer. Your talent can be mediocre. Your looks can be average. Even your music can be so-so. But your performance has to be electric if you want to get noticed and engage your audience.

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