There are plenty of tips out there on what to include in your band’s bio, but not so many telling you what to avoid. Just as important as including the right information is excluding the wrong info. As a publicist and music blogger, I see a lot of terrible bios, and trust me, a bad bio can halt a great band’s career in its tracks.
This is your chance to tell your story, and your story is what hooks people. Boring bio equals boring band. This isn’t just your chance to hook fans, it’s your business card to industry pros, and it must be polished, professional, and clean. Get on the right track by avoiding including these five things to ensure your bio is the best representation of your band.
Spotify is one of the best ways to get your music heard, but first, you need people who will listen. Sure, you can try to get on Spotify playlists and hope the followers will, ahem, follow. But that’s a bit like putting the cart before the horse, especially when you’re talking official Spotify playlists.
One way you can increase your listeners (and maybe earn a coveted playlist spot) is by attracting more Spotify followers. Below are five ways to do just that.
Multitasking is an essential skill for independent DIY bands; you're juggling all the band-related work while, more than likely, also maintaining a second job ('cause being in a band is a job all its own), a social life, family, and so forth.
Thankfully, every now and then, you can make an effort doubly worthwhile: a band photo session can also serve as a meeting, a recorded rehearsal could become a demo recording. Maybe the most potentially versatile of your endeavors, though, is touring. There's ample room there for squeezing out extra purpose – especially if you're filming the fun (and not-so fun, even) all the while.
It’s common to hear, “There’s no blueprint in today’s music industry.” While that can be frightening for most, you should be excited by the fact that you can invent new ways to achieve your desired results. After all, you picked this industry because you like being creative, right?
Booking shows isn’t a pain point for many musicians. Booking shows at the venues they want, however, is. All too often, musicians spend their time cold-calling booking agents and venue owners hoping for a spot in their line-up, because how we're led to believe it's done. When they don’t hear back, or get that dreaded rejection, many give up and try again elsewhere.
If you’ve found yourself dealing with this all-too-common position, fear not. Just because booking a show through a booking agent is the way it's usually done doesn’t mean it’s the only way. When you’re stuck with where to look next, try reverse-engineering the situation.