Helping bands get gigs and people book bands.

How to Respond When People Ask What Your Music Sounds Like

pencil icon Jamie Ludwig

date iconOct 22, 2014 10:30:00 AM

tag icon Columns, ask a music journalist

Image via telegraph.co.uk

The question, "So, what do you sound like?" has a familiar ring to most musicians, and for many, it’s difficult to answer. It can tempting to try to get it over with as quickly as possible and just toss out your genre (for many – your grandma’s friends, for example  that answer's probably good enough), but there are reasons it’s worth your time to put a little more thought into your reply.

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How to Keep the Buzz Going After Your Tour is Over

Image via raiseyourband.wordpress.com

A traditional album cycle typically follows the same steps: pre-release, street date, touring  at least as far as press is concerned. These benchmarks are easy to identify, and the work required is somewhat-clearly delineated. But how do you keep the hype going after the last step  your tour  is over? Here are four ways you can maintain some buzz, even after your wheels have stopped spinning.

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Top 5 Networking 'Strategies' That Will Make People Hate You: CMJ Edition

pencil icon Kim Kelly

date iconOct 21, 2014 12:30:00 PM

tag icon Features, cmj, networking

Photo by Hip Hop USA

New York City's annual CMJ Music Marathon festival is right around the corner, and I thought this year's music industry conference-slash-festival-slash-shitshow would serve as a handy setting for a round of sage(ish) advice.

CMJ is traditionally populated almost exclusively by badge-wielding, subway-fearing college radio kids, music business muckity-mucks of various description, and hapless music fans caught in their crossfires. The whole point of it is, ostensibly, to introduce or "break" new bands to the college radio audience, but it ends up being more of a citywide industry networking event fueled by free booze and youthful energy (but mostly booze). So how do you catch the attention of the "right" people during this weeklong bacchanalia? The same etiquette translates over to most big music business events. Every situation is different, but for starters, here's what not to do:

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5 Folk and Alt-Country Labels You Probably Didn't Realize Accept Demos

pencil icon Jhoni Jackson

date iconOct 21, 2014 11:30:00 AM

tag icon Features, record-labels

Image via plus.google.com

Listen up, folk and alt-country artists! All five of these venerable traditional folk, experimental folk, rock-infected folk, and alt-country labels accept demos, whether digitally or by mail. Do keep in mind, however, that you should never blindly submit your music. If you're not familiar with their rosters, spend time getting to know what kind of bands and artists comprise them. Find out if you're a good match first, then work on a compelling inquiry. Good luck!

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8 Steps to Creating an Effective Sales Promotion Strategy for Your Music

pencil icon Bobby Borg

date iconOct 21, 2014 10:30:00 AM

tag icon Features, Promotion & Booking, Columns

Image via funcheap.com

Sales promotions are short-term incentives intended to stimulate a quick buying response in your target customer. Coupons, one-time exclusive offers, customer loyalty programs, two-for-the-price-of-one discounts, and limited-time prizes with purchase are all examples of sales promotions in the consumer world. While it’s true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, concert tickets, and more. From choosing the right type of sales promotion that fits your band, to executing your sales promotions tastefully, these eight tips will help you create a strategy that brings light to your products and services and generates healthy sales.

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