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If you've been pitching your demos long enough, you've surely seen something to this effect: “No unsolicited material.” But what does this mean? Simply put, if someone didn't ask for it or it didn't come through someone he or she knows, you're wasting your time. At best, you might get it back with “refused - return to sender” on it (if you've sent it physically). At worst – and more typically – it winds up in the trash.
These music executives aren't doing this because they're heartless and want to crush your dreams – it makes very real sense. Here's why.