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Why and How to Write an Elevator Pitch for Your Music

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A version of this article originally appeared on


If you're a solo artist, songwriter, band, or any other type of musician or ensemble and want to successfully promote your music, you must be prepared to explain your work and your overall brand in vivid, yet concise, terms. A well-written, short artist or band bio, solid recordings, stunning photos, videos, and other pieces of media are all incredibly valuable components of your press kit. But in the internet age, where attention spans are shorter than they've ever been before, you also have to be ready, on command, to deliver a quick elevator pitch that describes your music and mission as an artist.

Don't Give Up: 4 Superstars Who Were Initially Rejected

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"Our greatest glory is not in never failing, but in rising up every time we fail."  Ralph Waldo Emerson

It may surprise you, but many musicians we often think of as revolutionary or intriguing weren't always held in such high regard. When first starting their music careers, some of the most popular artists of all time were initially turned away by record executives or crowds. Good things come to those who wait, however, and artists like Elvis, the Beatles, Madonna, and Colbie Caillat are perfect examples of musicians who finally found their target audiences – and in turn, launched incredibly successful careers.

How Indie Band Shark Week Got to Play SXSW and CMJ

Photo by Austin Crittendon

With surf, '70s punk, garage rock, and pop influences, Shark Week's sound is creating waves. After tackling both SXSW and CMJ, the Washington, DC-based group has been continously broadening their horizons, and are now preparing to release their first full-length album, Beach Fuzz. Frontman Ryan Hunter Mitchell spoke with us about the recording process of Beach Fuzz, how they got major festival opportunities, and what lies ahead for the band.

6 Things You Need to Know About Getting Your Songs Placed in Video Games

Paul McCartney composed "Hope for the Future" for Destiny and released it as a single and video earlier this month. (Image via

Musicians who want to gain more fans used to dream about being featured on the soundtrack of a film or TV show. That ambition is still relevant, except that today, video games are a bigger deal than Hollywood  and have been for a while now. This means that getting your music into a video game can be tougher than landing a song in a film. The struggle is worth it, though. Video games make more money than movies, and games are so successful that the gaming industry is growing four times faster than the US economy. Sounds strange, but it's true.

So, wondering how you can get in on the action? Here are six tips and answers to questions you may have about getting your music in a video game.

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Dec 18, 2014 12:00 PM

Amy D'Aureli

Watch Blue Light Bandits Play Our Latest Sonicbids Office Gig

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Blue Light Bandits recently graced our Sonicbids office with a dreamy set of songs from their latest EP, The BLB Demo.