Helping bands get gigs and people book bands.

Emeli Sandé Shares Her Songwriting Tips [Video]

pencil icon Sonicbids Staff

date iconNov 21, 2014 12:00:00 PM

tag icon Features, songwriting, videos

Image via billboard.com

Emeli Sandé, of "Free" and "Next to Me" fame, shares her tips on songwriting in this video from BBC Radio 1. In it, Sandé gives us a glimpse into the mind of a true lyricist and shares the many types of inspirations that have influenced her writing

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Indie Artist Cheat Sheet: The Best (and Worst) Months to Release Your Album

pencil icon Janelle Rogers

date iconNov 21, 2014 11:00:00 AM

tag icon Features, Promotion & Booking

Image via hipindetroit.com

A version of this article originally appeared on the Green Light Go blog.

 

Whether leaves are growing on or falling from trees, it's a good idea to look at the full year when you're planning to release an album. Why? Because working a minimum of three months in advance is a must to meet media deadlines and help build awareness of the artist in advance of the release.

One thing I never, ever, ever want to do for an emerging artist is schedule their album release in October. That is where an emerging indie band gets eaten alive, overlooked, and pushed aside for the established bands who will always take precedence. I’ve seen great records die simply because there was so much competition. Pitchfork even passed on a premiere for an established band last October simply because they didn't have time. Come November, the tide turned and they were two thumbs up for giving us coverage.

So how do you determine the best time to release your music? Here's my cheat sheet for emerging bands.

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Lazzy Lung: Here's What It's Like to Be a Rock Band in the Middle East

pencil icon Kathleen Parrish

date iconNov 21, 2014 10:00:00 AM

tag icon artist, Spotlight

Image courtesy of Lazzy Lung

Though the Middle East had only seen a handful of successful English-speaking rock and alternative acts through the 1990s and 2000s, that all changed when Beirut rock outfit Lazzy Lung emerged onto the scene in 2010. Last year, their second full-length album, Sailor's Delight, was chosen as one of Rolling Stone Middle East's "Top Three Unsigned Albums of 2013." Setting forth the journey into the US music scene, Lazzy Lung began using Sonicbids to find international touring opportunities. Guitarist and vocalist Allan Chaaraoui spoke with us about the diversity of the Middle Eastern music scene, what he loves about Sonicbids, and what obstacles the band has faced and overcome.

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Band vs. Venue: A Breakdown of Who Should Handle 4 Types of Show Promotion

pencil icon Tyler Allen

date iconNov 21, 2014 9:00:00 AM

tag icon Features, Promotion & Booking

Image via paragonlodging.com

Publicity can be tough. It's also a really delicate ecosystem with obstacles and folks that could (and should) be helping you throughout your career. During my years working with artists on their publicity campaigns, I've found one particular relationship that can be surprisingly complex, despite what you'd expect. That relationship is the one between the artist and the venue

The strategy and partnership between the venue and artist should be symbiotic, right? Venues should be the peanut butter to the artists' jelly, the milk to their cookies, the Patrick to their Spongebob... okay, you get the picture. 

Despite the obviousness, I often have to urge my clients and their managers to lay out marketing responsibilities when booking a show or tour. Very often, the booking and marketing team at a venue assumes the artist's team is handling certain tasks, and often, the artist assumes the venue will be handling certain tasks. 

Even if the venue has a dead-on marketing routine, having the discussion will also cut back on unnecessary efforts from either side. Below are four marketing and publicity essentials and what roles belong to whom, so you can organize your next campaign seamlessly. 

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How to Nail Your Audition

pencil icon Christine Occhino

date iconNov 20, 2014 12:42:32 PM

tag icon Features, Performing & Touring

Photo by Romanus Dolor

Auditions are often a big part of the performer life cycle, and unfortunately for many musicians, the skills needed for them tend to be overlooked. Much of what I'm about to discuss might seem obvious, but you'd be surprised how many of these points are weaknesses of the vast majority of aspiring performers that I see. So whether your next audition is for an A&R rep, a music venue, local talent show, or even that TV singing competition you swore you'd never be caught dead on, here are six important tips for nailing it.

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