As indie musicians get more and more freedom and power over their music, it also means they need to start making calls about what they should invest back into their career, and these days, there are a lot of options. Do you focus on hiring an artist, creating product, and developing your merch? Do you focus 100 percent on the music and give up a percentage of your income to a manager or agent to take care of the business side? Do you pay big bucks to work with a top-of-the-line producer? Or do you give your fans some physical product like CDs and vinyl?
Of course, every music career is different, and every artist will need to invest differently to grow their career. But there are a few things that every artist should invest time and money into on an ongoing basis (and they're probably not what you expected).