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5 Lessons All Musicians Can Learn From Scooter Braun

Photo by Bjorn Ioosse

If you've never heard of Scooter Braun, then you must live under a rock you've at least seen his work, because it's everywhere. He's one of the entertainment industry's biggest power brokers, was named one of Time magazine's "100 Most Influential People in the World" in 2013, headlined Billboard's "40 Under 40" the same year, and was named one of Fast Company's "100 Most Creative People in Business" just last year. His company, SB Projects, is a multifaceted entertainment business that does work in music, film, TV, tech, and more. He's perhaps best known for managing music industry megastars like Justin Bieber and Ariana Grande, plus a smorgasbord of other artists including Martin Garrix, Carly Rae Jepsen, The Wanted, Tori Kelly, Psy, Rixton, and Sheppard.

It's no question that this guy knows what it takes to "make it" in the music business, and whether you like his artists or not, you've got to respect his undeniable hustle and incredible entrepreneurial spirit and accomplishments. Here are five things all musicians can learn from Scooter Braun.

How to Leave an Open Mic With New Fans

Tai Allen. (Image via inspiredwordnyc.blogspot.com)

If you're just starting out as a performer and don't have enough of a draw, experience, or confidence to book shows at venues yet, an easy, no-pressure way to start honing your performance chops and raising awareness for your music is getting involved with your local open mic scene. An open mic night is a free stage to test out your songs, practice performing, network with other musicians, make new fans, and start gaining local exposure by sharing your music with the built-in community around you.

But the question is, what exactly do you need to do at an open mic in order to leave with new fans? Well, there are several steps beyond just having a solid performance. You could play the most gorgeous folk song, but if you're playing at a loud dive bar and you're the only folk musician on the lineup, you might not leave the impression you deserve. So before you sign up for a slot this weekend, go into it fully prepared with these important tips to make the most of the night.

6 Crucial Website Tips for Freelance Musicians

Image via hazelgayklee.com

It's a web-based world, and if you're running a business, it's almost career suicide to not have a great website. As musicians, it's important to remember that we're essentially running a small business for our skills and talents. A well-developed website is an extremely powerful tool for the freelance musician. It can be used to attract additional work, as well as simply show experience and skills to potential clients. It makes for a great home base that shows everybody exactly what you're doing and gives links to all of your social media platforms.

How to Get Your Music Featured on Blogs, Part 2: A Checklist of Exactly What to Send Writers

Fleet Foxes made sure journalists knew the story behind Helplessness Blues. (Image via fleetfoxes.com)

A version of this article originally appeared on Sunshine Promotion.

 

If you missed part one of this series, click here to learn the truth about what bloggers are actually looking for, and why pitching Pitchfork might not be the best step right away.

Of course, your completed album is the most valuable thing you have until someone finally writes about it, but let's take a moment to see what kind of assets (pieces of content) you'll need to have for a "traditional" press campaign. Having the following pieces of information available will greatly increase your likelihood of getting coverage. The reason? Simply put, it makes it look like you have your shit together.

most read articles

Apr 27, 2015 12:00 PM

Sonicbids Staff

This Week's Most Read Articles on Sonicbids

Instead of making you read a long – yet witty and incredibly catchy, we know – introductory paragraph for this week's top 10 most read articles on the Sonicbids blog, we're just going to cut to the chase. After all, there's nothing worse than when someone just goes on and on and on and on and on, and there's just no way to stop the constant yim-yammering and jib-jabbering. Isn't that just the worst? Don't you just hate – oh, right. On with the articles!