Image via highsnobiety.com
This article originally appeared on The DIY Musician Blog.
Just about anyone who has music available is using the song-for-email strategy. If you're not on board, basically you trade music in exchange for an email address. It's a great way to grow your list, and by now, we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
However, for a lot of musicians, that's where the strategy stops. The focus seems to be on growing the list. What to actually send these new fans becomes an afterthought. Often, artists will just let those new email addresses sit and pile up until they have something new to send out. That means these new fans won't hear anything from the musician for months. This is a wasted opportunity.