Image via theguardian.com
When she removed her entire catalog from Spotify, Taylor Swift made musicians of all types begin discussing the effects of streaming on our industry. Her exit from Spotify also resulted in articles, blog posts, and calls from my clients asking if they should do the same thing.
"Should we still be on Spotify?"
"Should we be more careful about streaming?"
My answer: It depends – because you aren't Taylor Swift. You're a unique artist with unique marketing and business needs. Your formula for success won't be the same as anyone else's, especially not a multi-platinum recording artist's.
Now, this article isn't about the good and evil of streaming music – that's a completely different topic on which novels can be written. This is about the self-imposed obstacles that will inevitably occur if you decide to plot your business moves solely based on what other musicians do. Comparisons are hurting your career and stunting your growth – and here's why.