One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing environment, it's all about staying current and concise.
When I first begin working with an artist or band on their digital presence, one thing I always get asked is, "Should I be on Platform X?" or, "I signed up for Platform Y and Z but stopped using them. Is that okay?" While it's natural to hop onto new and trending outlets, it can actually be detrimental to your overall online image. Here are three insights in cleaning up your band's virtual junk online.