Expert Music Career Advice For DIY Musicians
6 Things You'll Learn Recording an Album That Nobody Will Tell You
5 Deadly Ways to Kill Your Band's Motivation
The Ultimate EQ Cheat Sheet for Every Common Instrument
5 Lyrical Clichés That Can Ruin a Song

How to Turn Festival Attendees Into Fans

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At a festival, you're thrown in front of a huge audience of people, some of which may have never heard of you or your music before. This exposure is incredible, but it can quickly dissipate after your performance as the audience moves their attention to other acts. If you don't do anything with it, you won't see any fanbase growth, album sales, or merch sales, so you need to make sure you're doing everything you can to turn that offline exposure into online connections after your set.

Beyond YouTube: 5 Alternative Video-Sharing Sites You May Want to Consider

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If you have a music video, it's on YouTube, isn't it? It should be, as the site is by far the most popular website for such content, and everybody in the world knows it and uses it by now. Like it or not, the Google-owned company is here to stay, and there's nothing we can do about it.

Now, I would encourage you to put your clips on YouTube, but if you’re going to go another route, I'd at least like you to know what else is out there. Several other options exist for uploading and sharing video content, and each one comes with its pros and cons (as does everything). If you're looking elsewhere, here are a few websites you might want to consider.

The Simple Test You Can Do to Find the Right Microphone for Your Voice

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A version of this article originally appeared on The Recording Revolution.

 

Doing what I do, I hear this question a lot: "What is the best vocal mic for the home studio?" Unfortunately, it's a really bad question. Here's a better one: "What is best vocal mic for my voice/singer?" This is at least a step in the right direction, although I can't answer it for you. Here's the real answer: the "best" vocal mic for your voice or singer is the one that's the best match.

How to Build a Digital Street Team for Your Band

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If you've ever come across a flyer for a show in a coffee shop window or tacked to an electrical pole that's given you pause (and I bet you have), you can oftentimes thank a street team for its presence. You probably know that street team marketing is a form of guerrilla marketing used to raise awareness of music among target fans. Street teams were heavily used by hip-hop labels to promote their albums; they hired reps to hang up posters and flyers to let people in the streets know about their new releases. Today, many people find out about new music online from their peers, but you can adapt this old-school tactic of street team marketing to form your own digital street team and reap the same benefits, including sparking conversations about your music and generating a buzz online. Here are a few tips to help you build your own digital street team.

In Defense of Digital: The Headroom Fallacy

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A couple of weeks ago, we revisited the great debate on analog tape as a medium; this week we set another rampant misconception of the audio world in our sights: the analog vs. digital headroom debate. Mythology, or perhaps misunderstanding, are two other words I'd use for this topic. Unfortunately, the pro-audio world is steeped in these nuggets of folklore, which is maybe what causes such great debate among professionals and amateurs alike.

The audio realm stands at an interesting crossroads, with one foot rooted in art and the other in science. One side subjective, the other objective. This duality can muddy the waters quickly, as quantifiable, measurable data often must yield to the simple fact that if it sounds good, it is good.

On our virtual chopping block today? The concept of headroom and what it means to you.