Image by Anna Hanks via flickr.com; used under Creative Commons
Let’s face it: for most musicians, selling merch is awkward, and as a result, most avoid their merch table like the plague. It's much easier to just pay a friend to take care of it while you focus on your awesome performance. But if you’re not at the merch table after the show, you’re missing out on a huge opportunity. Of course, you want to make sure you set up your booth correctly and let your fans know that you have merch available from the stage. But simply being present at your merch table is the most effective thing you can do to move the needle in terms of sales. And as an added bonus, it’s a great way to develop a relationship with your fans!
To help you get over the awkwardness, let’s go through four things to remember when manning the merch table.