Expert Music Career Advice For DIY Musicians
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How to Properly Advance Your Shows (And Why It's a Must Every Time)

Ari Herstand. (Photo by Gadi Rouache)

This is a guest post by Ari Herstand, author of How to Make It in the New Music Business and originally appeared on Ari’s Take.

 

A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had canceled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunication with the venue and double booked the night with a wedding (after selling 200 advance tickets online).

I can't tell you how many horror stories I've heard (and experienced) where the venue and artist were on two completely separate pages about the show's details – and sometimes two completely separate calendars.

How do you prevent these catastrophes from happening? Advance the show!

The Right Way to Greet Your Fans (Hint: It's Not 'Nice to Meet You')

Ari Herstand. (Photo by Gadi Rouache)

This is a guest post by Ari Herstand, author of How to Make It in the New Music Business and originally appeared on Ari’s Take.

 

I just finished playing mediator between two of my good friends. To protect the innocent, let's call them Jeremy and Jamie. Jeremy had shot a video for me and Jamie a couple years back. On shoot day, there were about 10 people on set.

We all had a long, albeit fun, day and the video turned out great. I organized the shoot and was good buds with everyone there. Everyone got acquainted, but no one became besties.

Fast forward two years. Jeremy brought a crew to Jamie's show at Room 5 in LA. Now, Room 5 was (RIP) one of those small, ahem, intimate venues with no green room. We've all played these kinds of spots.

Before her set, Jamie was sitting at the bar watching the act before her. Jeremy went up to Jamie to say, "Hi." And now here's where, because I wasn't there, I have to go off of what Jeremy remembers.

He claims that Jamie showed no signs of recognition and was extremely cold to him. He said he attempted to jog her memory, discussing our video shoot, but Jamie was dismissive and said, "I'm sorry, I don't remember you." And then walked away.

How to Know If It's Worth It to Take the Gig or Pass

Ari Herstand. (Photo by Gadi Rouache)

This is a guest post by Ari Herstand, author of How to Make It in the New Music Business and originally appeared on Ari’s Take.

 

Remember, nothing in the music industry is black and white. Not streaming. Not pirating music. Not playing gigs for free. Is playing for free ever okay? Short answer is yes. Should bands take free gigs? Short answer is maybe.

But nothing in the music industry can accurately be answered with a short answer. Use this guide to help you decide if the gig is right for you.

Here's How to Find a Blog to Premiere Your Next Single

Ari Herstand. (Photo by Gadi Rouache)

If securing single and album reviews is part of your music-career plan (and, of course, it is), you'd better get to know the following sites and how to pitch them. This excerpt from Ari Herstand's new book, How to Make It in the New Music Business, is your crash course on getting your music covered in places people will actually see and hear it.

8 Things You're Forgetting to Do on Show Day

Image via tenthavenuenation.com

This article originally appeared on Ari's Take.



I meet (and play with) too many musicians who don't want to get to the venue early enough. Some like to arrive shortly before they need to play, others slightly before doors, and still others feel they're being responsible by allowing the bare minimum amount of time they believe they'll need to load in, set up, and soundcheck before start time or doors. Until you have a tour manager, you'll need to designate pre- and post-show duties within the band. These jobs cannot be overlooked.