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How to Use Facebook Video to Promote Your Music

Image via theguardian.com

This article by The Daily Rind originally appeared on VideoInk.

 

2015 is the year Facebook video will reach parity with YouTube's feature set and audience. The introduction of auto-playing video, changes to the platform's algorithm to favor video, and Facebook's strong investments in their mobile offerings are all coming together to create a powerful marketing platform.

The Orchard has been working with Facebook's video offering for almost two years. Here are five things we've learned in that time to help artists use Facebook video to the fullest.

How Facebook's New Algorithm Affects the Way You Promote Your Music

Image via dailyrindblog.com

A version of this article originally appeared on The Daily Rind.

 

Facebook has announced a trio of changes to its platform in recent months that will finish rolling out this month. As it did earlier this year, the social network is working to enhance the user experience and increase revenue, feed growth in mobile usage, and at the same time, accelerate the maturation of its video offering. What this means for marketing on the platform is essentially putting more thought into posts with a tighter focus on mobile and deploying video as a way of doing both to increase the reach and engagement of your messaging. In my estimation, it also means putting more effort into other platforms, such as Twitter, Tumblr, and Pinterest to reach the right fans at the right time while driving those users back to your hub.