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How to Send a Killer Email to Anyone in the Music Industry

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I’ve been to a lot of music conferences. At nearly every single workshop or Q&A session, the question is asked: “What are the dos and don'ts of sending emails to industry people?” Most of the time, the answers are pretty generic and simple, but to be honest, it's a good question. A lot of people suck at sending emails.

I’ve spent quite a few years learning the ropes of the music industry, and in that time, my band and I have developed a pretty solid email game (if I do say so myself). In fact, we've literally received compliments on the detail, efficiency, and organization of our emails.

After you’ve read this guide, you should have a clear idea of how to send a killer email to anyone in the music industry. If you have questions, leave them in the comments below, and I'll do my best to answer them.

How to Make a Low-Budget Music Video That Isn't Lame

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Music videos are expensive. In fact, when I started making music, I had literally no idea how expensive they really were. The kind of music video that you see major label artists putting out have budgets that start in the $20,000 range, and can get higher than $500,000. And let’s be honest: most of us simply cannot afford that.

Sure, you can crowdfund, save, and even get grants to make a big-budget video, but those things take time. You need a video, and you need it now, so how do you do it?

Follow These 6 Rules to Stay BFFs With Your Bandmates While Touring

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As fun as it may seem, touring can be a grind and it’s hard on your physical and emotional health. I mean, don’t get me wrong – it’s fun. But it’s also weird and not very glamorous.

Touring has given me the strangest and most challenging experiences of my life (so far). From being flown down to LA for a weird, weird birthday party, to losing the only key to the van at the base of a mountain with no one around, I would never have had these experiences if it weren’t for the band.

It’s both a blessing and a curse that you're forced share these experiences with bandmates. Sometimes, all you want is a little space. Sometimes, a little silence. Sadly, these things are in short supply when you’re on the road. On the other hand, sometimes you need someone to talk to about how weird everything is.

In our second year of being a touring band, we played 130+ shows and were on the road traveling for many more days. We’ve remained best friends and learned some valuable lessons about how to get along on the road.

People often ask if we ever get sick of each other. And honestly, we don’t. Here’s how.

How to Pack a Summer Full of Festivals as an Indie Band

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I’ve been playing in a band since I was 15 years old. Even back then, we knew that we wanted to be playing festivals every summer. There is literally no better way to spend a summer than playing music outside with a bunch of other bands and people who are there to listen and party. And getting paid for it.

Festivals also provide important exposure and networking opportunities. But mostly, they are just really fun! For my band, part of the fun is seeing all the hard work we’ve put in booking the festivals pay off. Of course, that part's a lot easier because of platforms like Sonicbids, which makes applying to play festivals like SXSW and ONE Musicfest in Atlanta a breeze.

Many of you probably want to play summer festivals, but aren't sure where to start. It can be overwhelming, especially your first time. My band has developed a strategy for independently booking our summer festival circuit, and I’m going to share that with you today.

6 Ways Musicians Can Make a Great First Impression

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In the music business, as much as any business, other people’s perception of you and the reputation you carry has as much impact on your career as your music ever will. From the moment you reach out and begin a business relationship with someone in the industry – whether it’s a promoter, another musician, a manager, etc. – you need to be conscious of the impression you’re leaving.

I’m not telling you to be "fake nice," because people can always tell. But be genuinely nice. Be on time. Know your material. Deliver a professional performance. These are the things that will leave people wanting to have you back.

I still have a lot to learn, but I can share a few things I’ve learned so far in this regard through my own mistakes and by watching others.