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6 Mistakes Musicians Make When Contacting the Media

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Getting publicity as an emerging artist isn't always an easy task. Thousands of others artists are vying for the media's attention in order to get their music heard by the masses. Journalists and bloggers are inundated with pitches from artists and publicists every day. It's hard to break through, and many artists make mistakes when contacting the media. Here are six of the most common mistakes to avoid.

Here's the 4-Step Publicity Timeline You Need for Your Album Campaign, Crafted by a Publicist

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The timeline for publicity, which now includes parsing out digital content that supports an album release, is more malleable than ever, especially in 2016. It used to be three to four months of setup time for long-lead outlets, and a shorter time frame for short leads. Pre-album press leads into the cycle, which leads into tour press, which leads into the wrap-up, and "out of the box" falls somewhere in between or even after the campaign closes.

But now, in the era of leaks and the ever-growing digital space, publicists and bands can play with the timeline and accept a much more flexible range of dates for parsing out content, delivering music for review, consideration, and more.

You also have to think in terms of a full album cycle, which goes beyond the first month or two after release date. You have to keep fickle fans interested for a long time, and there's a decent template you can employ (and amend) for doing just that. It involves creation of content, since content is king.

Granted, you may not have the budget or resources at first, but you'll get there. If not, you'll just have to get super creative. Luckily for you, you're a musician, and creativity is in your DNA.

5 Common Questions From Bands About Music PR, Answered by a Publicist

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If you're running your own music PR campaign, you're bound to have some questions before getting started. It can be both overwhelming and confusing to figure out where to start and what exactly needs to be done. To help shed some light on the process, here are answers to five of the most common questions I get from bands.

4 Ways to Build Relationships With the Media

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When it comes to getting publicity, the old saying, "It's not what you know, but who you know" is true. Good media relationships are essential to running a good PR campaign. You're more likely to get interviews and features if you have good media relationships before you start a campaign. One of the benefits of hiring a publicist is that they have strong media relationships that have developed over time. As an emerging artist, though, you may not be able to afford a publicist yet – but that doesn't mean you can't build your own media relationships. Here are four tips to do just that.

Here's What a PR Checklist Looks Like for Established vs. Developing Bands (From a Music Publicist)

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PR campaigns for established bands are obviously different, by nature, than PR campaigns for developing bands. Boiled down to base parts, bands with history have very different press kits, needs, and unique goals moving forward at specific stages in their careers. Bands that are just starting out and are launching their first PR campaigns don't need to do much surveying of the landscape, nor do they need to spend a lot of time deciding what to do and what not to do; at this point, everything is and should be doable. Translation: Developing bands are not usually in the position to decline press opportunities or get precious about things.

Here's a basic rundown of a PR checklist for an established band vs. the checklist for a developing band. Since you probably fall into the latter, this will break down how things work.