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Musicians: 9 Tips for Creating an Effective Elevator Pitch

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An elevator pitch is a useful promotional tool when meeting new industry contacts face to face at networking events and conventions. It’s called an elevator pitch because it's intended to grab a person’s immediate attention and hold his or her interest within the time of a short elevator ride.

An elevator pitch must be well written and well rehearsed. While you may have to create a variety of different pitches based on who (booking agents, bloggers, sponsors, etc.) you're pitching, let’s take a look at the essential elements that you should always have prepared.

Working With a Producer: The 5 Most Common Types of Deals

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This is an excerpt from Business Basics for Musicians by Bobby Borg. It has been reprinted here with permission.

While the proliferation of home recording tools has enabled many talented artists/producers to record quality masters right out of their own bedrooms, there are still just as many talented songwriters/performers like you who need help from an experienced record producer.

Experienced record producers not only understand the technical and creative aspects of bringing a recording to life, they also understand – should you ever advance your career to signing with a record company – how to manage budgets, deal with union forms, and get guest permissions to use other artists. In short, they're expert project managers and know how to deliver a commercially viable record on time, on budget, and at the desired level of quality.

While the role of a record producer is typically understood by most artists, the business aspects are more confusing. A record producer's involvement in your career may begin at a number of different junctures and be handled in a number of different ways. The most common scenarios include: the barter system deal, the on-spec deal, the do-it-yourself deal, the production deal, and the record-label deal.

Music Business 101

Nov 19, 2015 08:00 AM

Bobby Borg

What Will the Music Business Look Like in 2020? 5 More Predictions From Industry Insiders (Part 3)

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This is an excerpt from Business Basics For Musicians by Bobby Borg. It has been reposted here with permission. Read the first ten music business predictions in part one and part two.

While it’s difficult for anyone to accurately predict the future of the music business, it is important for all of us—musicians and industry professionals—to participate in the ongoing conversation about it. Whether we like change or not, the music industry will constantly grow and evolve, and we must all grow and evolve with it to survive and thrive in this business.

In parts one and two, topics such as copyright law revisions and expanding product lines were discussed. Here are five final predictions from industry insiders about what the music business in 2020 holds for all of us.

Music Business 101

Nov 12, 2015 08:00 AM

Bobby Borg

What Will the Music Business Look Like in 2020? 5 More Predictions From Industry Insiders (Part 2)

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This is an excerpt from Business Basics For Musicians by Bobby Borg. It has been reposted here with permission. Click here to read the first five music business predictions in part one.

Music isn’t going anywhere — we dance to it, graduate to it, and get married to it. But one thing is for sure: The music industry will continue to change and grow. In order to be prepared, musicians must keep their eyes on the future.

In part one, we looked at changes in the copyright act and new tools for artists to monetize and collect revenue streams. What follows are five more predictions from a variety of industry vets.

Music Business 101

Nov 4, 2015 09:00 AM

Bobby Borg

What Will the Music Business Look Like in 2020? 5 Predictions From Industry Insiders

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This is an excerpt from Business Basics For Musicians by Bobby Borg. It has been reposted here with permission.

 

No one can know for sure what awaits the music industry in the near future – especially after witnessing how quickly new technology has changed the traditional music business in just the past five years. But with that being said, I believe that you'll still find the following predictions by various leading music industry professionals interesting, and at least somewhat accurate.

So, what can we expect in the year 2020? Let’s see what this group of attorneys, music publishers, managers, and music industry entrepreneurs had to say.