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4 Tips for Writing a Killer Band Press Release [With Example]

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As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy.
By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no-good, horrible, downright deplorable excuses for a press release. If you want me or anyone else in the press to give you the time of day, you either need to hire a publicist or master the art of crafting a solid press release yourself. 
Here are four rules of thumb to keep in mind when sallying forth into treacherous unknown inboxes.

Features, cmj, networking

Oct 21, 2014 12:30 PM

Kim Kelly

Top 5 Networking 'Strategies' That Will Make People Hate You: CMJ Edition

Photo by Hip Hop USA

New York City's annual CMJ Music Marathon festival is right around the corner, and I thought this year's music industry conference-slash-festival-slash-shitshow would serve as a handy setting for a round of sage(ish) advice.

CMJ is traditionally populated almost exclusively by badge-wielding, subway-fearing college radio kids, music business muckity-mucks of various description, and hapless music fans caught in their crossfires. The whole point of it is, ostensibly, to introduce or "break" new bands to the college radio audience, but it ends up being more of a citywide industry networking event fueled by free booze and youthful energy (but mostly booze). So how do you catch the attention of the "right" people during this weeklong bacchanalia? The same etiquette translates over to most big music business events. Every situation is different, but for starters, here's what not to do:

How Much is Too Much? A Guide to Sharing Just Enough on Social Media

Image via salon.com

By now, you surely know the importance of keeping up with the Joneses online, updating all of your profiles religiously, and how to interact on social media (if not, check out my last post!). But as your band gets more well-known and more eyeballs turn toward you, I can't stress enough how important it is to master the the delicate balance between being relatable, oversharing, and incriminating.

Columns, ask a music journalist

Sep 10, 2014 09:30 AM

Kim Kelly

8 Dos and Don'ts for Engaging the Press on Social Media

Image via howcast.com
Whether you love it or hate it, there's no denying that social media is a crucial tool in your promotional arsenal, particularly when interacting with members of the press. Smart usage of the medium and a solid understanding of its impact can be incredibly useful for a small or up-and-coming band; even established acts benefit from a clever social media strategy. Though interacting with fans warrants special precautions, interacting with the media can get even trickier, and more care must be taken to ensure you don’t accidentally end up blackballing yourself. Here are eight dos and don’ts that could end up being the difference between a follow and a block.