Expert Music Career Advice For DIY Musicians
4 Times You Shouldn't Take the Gig
The Number One Mistake Bands Make Right After Booking a Gig
The Ultimate EQ Cheat Sheet for Every Common Instrument
15 Reality Checks Young Artists Need to Hear

How to Increase Your Spotify Followers - And Your Listeners

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Spotify is one of the best ways to get your music heard, but first, you need people who will listen. Sure, you can try to get on Spotify playlists and hope the followers will, ahem, follow. But that’s a bit like putting the cart before the horse, especially when you’re talking official Spotify playlists.

One way you can increase your listeners (and maybe earn a coveted playlist spot) is by attracting more Spotify followers. Below are five ways to do just that.

Turn Your Tour Footage Into Your Most Valuable Marketing Tool

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Multitasking is an essential skill for independent DIY bands; you're juggling all the band-related work while, more than likely, also maintaining a second job ('cause being in a band is a job all its own), a social life, family, and so forth.

Thankfully, every now and then, you can make an effort doubly worthwhile: a band photo session can also serve as a meeting, a recorded rehearsal could become a demo recording. Maybe the most potentially versatile of your endeavors, though, is touring. There's ample room there for squeezing out extra purpose – especially if you're filming the fun (and not-so fun, even) all the while.

4 Steps to Book More Gigs Through Your Fellow Musicians

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It’s common to hear, “There’s no blueprint in today’s music industry.” While that can be frightening for most, you should be excited by the fact that you can invent new ways to achieve your desired results. After all, you picked this industry because you like being creative, right?

Booking shows isn’t a pain point for many musicians. Booking shows at the venues they want, however, is. All too often, musicians spend their time cold-calling booking agents and venue owners hoping for a spot in their line-up, because how we're led to believe it's done. When they don’t hear back, or get that dreaded rejection, many give up and try again elsewhere.

If you’ve found yourself dealing with this all-too-common position, fear not. Just because booking a show through a booking agent is the way it's usually done doesn’t mean it’s the only way. When you’re stuck with where to look next, try reverse-engineering the situation.

6 Ways to Promote Your New Album on Instagram

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You’ve got a new album on the way and an Instagram profile with a few followers. It’s pretty easy to let your ever-expanding fanbase know that it’s coming via sites like Facebook and Twitter by literally just typing out whatever you want to say, but what about Instagram?

The social media platform has become one of the most important in the world with hundreds of millions of users checking it constantly. But the whole thing is photo-focused, so what can you upload to ensure you're continuously promoting your new album in interesting, fun, on-brand ways while still getting every necessary detail across?

Here are six really easy, no-brainer options that will allow you to keep the buzz going about your latest release that work wonders on Instagram.

Why You Can't Have It All When It Comes to Music Publicity

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You’re about to hire a music publicist. You have pretty high expectations. You want to see a review in Pitchfork, a premiere on Stereogum, and a session on NPR’s Tiny Desk Concert. You also want to be able to get this at an incredible price because you don’t have a lot of money, so you need to see a really high return on your investment. Oh, and you need him or her to turn it around quickly. In fact, if you don’t see that press within two weeks, you’ll look at the entire effort as an incredible failure.

Here’s the thing: There’s no business that can deliver all that to you without sacrificing something else. When hiring someone, you need to determine what you value most and then look at how both you and the person you’re hiring can meet that. Decide where your most pressing needs lie within the following three areas, and learn how you can get there.

Note that although these three areas may overlap in some cases, it's important to pick one and go with it, especially if you're hiring a publicist for the first time.