You know that monster opportunity every band is dying to get? Opening for mega-huge acts at a outdoor stadium with a crowd of future fans going wild? Well, two Sonicbids bands are about to make that a reality this weekend.
Do you wish you had more help promoting your music? Do you feel overwhelmed by the amount of work it takes to market your music to new fans? In the third and final part of the series of turning strangers into fans, I’m going to focus on how you can turn music fans into band advocates and music promoters.
In part one I went over on how to strangers into fans. Part two discussed how to turn those fans into purchasers of your music and merchandise. Now, let’s look at how we can turn those fans into your promotional team.
We've stressed the importance of contributing to your local scene in so many prior posts: Like this guide to the many benefits of belonging to a music community, from mutual support to sharing gear or knowledge, or the illuminating insight of White Mystery's Alex White, who explained that DIY isn't actually individualistic, but about teamwork instead. We've even published a guide to getting involved for newcomers.
Still, any local scene member is susceptible to missteps. Following your instincts while remembering to give the same kind of respect you want to receive is a solid guideline for interactions within your community – but mistakes still happen.
Whether you're at the top of the music industry or just launching your career, going on tour is expensive. It’s a necessity, and sometimes one of the only ways you’re going to make money as an artist. It still, however, costs money just to head out on the road to play for people... even if there’s no guarantee you’ll make your money back.
In both teaching songwriting as well as talking with fellow writers, I often hear, “Such and such a song defies conventions and is a major hit, yet mine, which does something similar gets rejected! What gives?”
It's a difficult issue to address, and the reasons why songs that “break the rules” are successful are numerous – which I'll get into here.