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8 Tips for Live Streaming as a Musician

Image via Shutterstock

For musicians, the act of getting up onstage and putting on a performance for a live audience is a routine part of the job description. It’s what you love doing and why you’ve practiced for all those hours. For some, it's even become second nature.

But now there’s a new type of performance that fans have come to expect and it’s very different from what artists are used to. It’s called live streaming, it’s the future of fan engagement, and it requires a whole new set of performance skills.

Back to the Future... of Music: 4 Predictions About Today's Music Industry That Were Eerily Spot On

Roads? Where we're going we don't need roads. (Image via Wikimedia Commons / CC BY 2.0

The future of the music industry and the way we consume music has been a hot topic for the last several years. The introduction of streaming services, the lack of transparency in royalty payments, and the concerns of piracy have plagued the minds of artists in recent years. We often wonder how musicians will survive in this "freemium" industry, and it creates a dim look at the future of music.

Predictions of what the world may look like in 10, 20, even 30 years bring out the curiosity in everyone. We've been formulating ideas of the possibilities since The Jetsons and more recently in Back to the Future. While we don't have flying cars yet, some past predictions have been pretty spot on. 

Much like we're doing today, musicians of the past were curious to know what music was going to sound, look, and act like in the future (which happens to be today's modern culture). Icons of different eras and genres have been calling the future cards for decades now, and their forecasts are eerily correct.

So hop in the DeLorean and let's go back to the past (to see the future).

Why Album Art Is Absolutely Crucial for Success in 2016

Photo by Tiago Nicastro via Flickr / CC BY 2.0

This article originally appeared on Landr.

 

Seeing will always be part of hearing.

I remember hanging records on my wall when I was a kid. The art on the covers created a magic little world. It painted a picture to go with every bar of music. Albums were sacred objects that I cherished.

But fast forward to now, when everything is streamed online. And album art is often reduced to a small digital square no larger than a golf ball. Hardly big enough to create a world…

But that doesn’t mean that album art is any less important. In fact, it’s more important than ever when it comes to music promotion. Album art still creates, just in different ways. It might not work the same way it did 20 years ago, but it’s still a powerful form of representation that every musician should be considering. For many reasons…

Is This the End of Freemium for Spotify?

Photo by M-SUR via Shutterstock

This article originally appeared on musicindustryblog.wordpress.com.

 

"Leaked" Spotify numbers emerged recently indicating that the streaming service has just hit 37 million subscribers, which puts more clear water between it and second-placed Apple Music, despite the latter’s recent growth. It also means that Spotify is now nearly 10 times bigger than Tidal and probably Deezer (which hasn’t reported numbers since its France Telecom bundle partnership ended). It's beginning to look suspiciously like a two-horse race.

But there's a more important story here: Spotify’s accelerated growth in Q2 2016 was driven by widespread use of its $0.99-for-three-months promotional offer. Which itself comes on the back of similar offers having supercharged Spotify’s subscriber growth for the last 18 months or so. In short, $9.99 needs to stop being $9.99 in order to appeal to consumers. Which is another way of saying that $9.99 just isn’t a mainstream price point.

What Musicians Need to Know About the DMCA Fight That Hundreds of Artists Are Taking Part in Right Now

Photo by Todd Bernard via Flickr / CC BY 2.0

Every once in a while, the music industry collectively comes together, with many of the biggest names in the game joining forces to fight something that's hurting everybody. It doesn't happen too often, but sometimes when it does, it is a powerful moment, and it can be very effective.

Right now, an enormous group of musicians have banded together to both educate the public and attempt to alter a law that many outside of the industry have never heard of from a company that everyone else seems to love: DMCA and YouTube, respectively.

So what’s going on, and why are people so upset? Many would say that YouTube is a good thing, as it allows artists to promote their work and even make some money from advertising revenue. That may be the case, but it doesn’t mean that all is fair. In fact, many in the music industry would argue that very little is “fair,” and that things need to change immediately.