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Label Exec Reveals the True Size of Marketing Budgets for Signed Artists (And It's SCARY)

Image via youtube.com

It's an established fact that, to have any kind of success with an album, you need to have some marketing dollars behind it. But what do these budgets actually look like for the big guys and, more importantly, bands that have just gotten signed to their first record deals? Music marketing exec Fred Croshal, an industry veteran of over 35 years, tells all in this clip from Renman Live (watch the full episode here).

The 3 Biggest Reasons Why You Might Still Want to Sign With a Record Label

Over the course of the last 25 years, Superchunk's Laura Balance and Mac McCaughan (seated in front) transformed their label, Merge Records, from a bedroom operation to one of the most influential indie tastemakers in the world. (Image courtesy of Merge Records)

Depending on who you talk to, the internet has either helped or hindered the music business. Some people (myself included) think it's done both. Sure, sales are down and the economic paradigm continues to shift, but access to music has never been greater, vinyl sales continue to grow, and with such a low barrier to entry, it seems as if there are more new bands than ever.

Music Business 101, labels

Feb 6, 2015 08:00 AM

Tyler Allen

5 Surprising Things You Probably Didn't Know About Record Labels

Photo by James Brooks

The recording industry has a fascinating and deep history, which has very much molded us as both artists and listeners – whether we know it or not. Put simply, the industry has always had a direct relationship with its output. For instance, when radio was the only way to broadcast music, the labels that had relationships with DJs and stations obviously had the most clout, right?

Moving forward in history, there was the development of "the big four," essentially an oligarchy of the four major record companies that owned and operated the majority of the industry: Sony, Universal, EMI, and Warner. And, as a testament to how fast the industry changes, as of 2011, EMI was sold to both Sony and Warner, which now leaves us with the remaining three major labels. They own hundreds of smaller affiliated labels and offer services that are sometime brushed under the rug, discussed later in this article.