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What the Industry Wants You to Know About Marketing Music with Social Media

Photo by Criben / via Shutterstock

Let’s talk about marketing. If you’re a frequent reader of the Sonicbids blog, you already know that social media plays an important role in your music career. From building your brand to interacting with fans, so much of your growth and opportunities to connect come from these spaces.

But what about using them as marketing platforms? In a way, you may already be doing this. After all, every successful interaction you have with your fanbase is a chance to further any marketing goals.

If you’re feeling stuck, check out these tips for how to market your music in a way that’s sure to grab the attention of not only your fans but the music industry at large.

How Did This Cover of "Africa" Get Over 11 Million Views (and What Can Musicians Learn)?

Mike Massé and Jeff Hall. (Image via Facebook)

On August 30, 2010, Mike Massé’s life changed forever. He uploaded his live performance of Toto’s hit song “Africa,” and it soon amassed over eight million views. Today, it has over 11 million views.

The video itself isn’t anything special. It’s just Massé and his friend, bassist, and backup singer Jeff Hall, playing the song in a pizzeria, sitting in chairs. But there are reasons why this video blew up. And every musician can learn from Massé’s success.

Here are few key takeaways you can apply to your own videos and covers.

4 Things Every Blogger Wants You to Know About Music Publicity

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Doing your own PR is hard, there’s no way around that. But when your budget is tight or you just want the experience (which I highly recommend to all artists when they first start out), knowing how to put together a strong PR campaign is a must. While there’s a lot to learn through trial and error, we wanted to offer you a bit of a cheat sheet when it comes to contacting blogs and pitching your music to the masses.

Check out four tips for submitting to blogs — straight from the mouths of bloggers — below.

7 Best Indie Music Blogs to Pitch Right Now

Image via Stocksnap

Major media outlets aren’t exclusive to major-label sounds anymore, but it’s still not typical for those sites to bet on brand-new or largely unheard-of artists and bands – no matter how compelling their music may be.

And while playlist culture and social media have become integral to music discovery, dedicated music lovers are still looking to independent music blogs as guides through uncharted sonic territory. Blogs are still touting vast readerships and breaking emerging artists – and the best of them are undoubtedly being read by writers and editors of those powerhouse music sites, too.

We’ve rounded up seven blogs that are both consistent in churning out stellar content and remain open to receiving submissions from independent artists and bands. Genre-wise, there’s a bit of everything here, and within each site there’s often multiple ways to get featured – good luck!

6 Important Contacts to Add to Your Band's Website

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Some musicians think websites in the age of social media are a relic of the past, but I would argue that they’re still important and that they're worth the time and potential expense. There's so much you can do with a website that can’t be done on Twitter, Instagram, or Facebook.

One of the many essential pages you should have built into your website is the contact page. At first glance, you might think it would be mostly empty other than one email address, but there's so much more you can add that benefits you as a working artist.