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7 Music Marketing Strategies to Try In 2019

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With the end of 2018 looming and 2019 on the horizon, it’s time for reflection.

If you felt like your fan connection or marketing strategies were just a little bit weak in 2018 and you want to up your game, check out these seven tips for getting your music to new audiences, all while captivating the hearts of current fans.

4 Tips for Writing a Killer Band Press Release [With Example]

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As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy.
 
By now, I've seen plenty of good press releases, a few truly great ones, and an ungodly amount of no-good, horrible, downright deplorable excuses for a press release. If you want me or anyone else in the press to give you the time of day, you either need to hire a publicist or master the art of crafting a solid press release yourself. 
 
Here are four rules of thumb to keep in mind when sallying forth into treacherous unknown inboxes.

What the Industry Wants You to Know About Marketing Music with Social Media

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Let’s talk about marketing. If you’re a frequent reader of the Sonicbids blog, you already know that social media plays an important role in your music career. From building your brand to interacting with fans, so much of your growth and opportunities to connect come from these spaces.

But what about using them as marketing platforms? In a way, you may already be doing this. After all, every successful interaction you have with your fanbase is a chance to further any marketing goals.

If you’re feeling stuck, check out these tips for how to market your music in a way that’s sure to grab the attention of not only your fans but the music industry at large.

How Did This Cover of "Africa" Get Over 11 Million Views (and What Can Musicians Learn)?

Mike Massé and Jeff Hall. (Image via Facebook)

On August 30, 2010, Mike Massé’s life changed forever. He uploaded his live performance of Toto’s hit song “Africa,” and it soon amassed over eight million views. Today, it has over 11 million views.

The video itself isn’t anything special. It’s just Massé and his friend, bassist, and backup singer Jeff Hall, playing the song in a pizzeria, sitting in chairs. But there are reasons why this video blew up. And every musician can learn from Massé’s success.

Here are few key takeaways you can apply to your own videos and covers.

4 Things Every Blogger Wants You to Know About Music Publicity

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Doing your own PR is hard, there’s no way around that. But when your budget is tight or you just want the experience (which I highly recommend to all artists when they first start out), knowing how to put together a strong PR campaign is a must. While there’s a lot to learn through trial and error, we wanted to offer you a bit of a cheat sheet when it comes to contacting blogs and pitching your music to the masses.

Check out four tips for submitting to blogs — straight from the mouths of bloggers — below.