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Expert Music Career Advice For DIY Musicians
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The Number One Mistake Bands Make Right After Booking a Gig
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5 Ways To Repurpose Old Content Into Killer TBTs

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Many people see Throwback Thursdays, or as they’re known on social media, #TBT, as just another hashtag, but in reality, they can be a fantastic way to put more content out into the world which has probably been sitting unused or forgotten for a long time. In fact, if you decide to take part in the #TBT discussion on most weeks, you’ll find your worries about posting enough pictures and videos will be lessened.

But, what exactly should you share on Thursdays? The options are truly limitless, and you are held back by nothing more than your creativity. If you still need some help thinking of ideas, here are a few options that can work many times over.

How to Define and Find Your Ideal Fan as a Musician

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We can discuss how to build your income streams, or how to get more followers on Instagram, or even how to choose the right brand colors for your website, but none of that matters if you’re not clear on why you’re doing any of it in the first place.

5 Ways to Impress Music Journalists With Your Promo Photo

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There's something incredibly powerful about a really good promo photo. The way it can capture the attention of music journalists, fans, bookers, and the industry at large — but it all depends on how much care you put into making it. The quality, the way your band comes across, and the story you're telling, all factor in. When you get right down to it, your photo is just as much a piece of your story as the music itself.

If You’re Not Using Facebook Targeting for Your Music, You Really Should

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The idea of advertising on social media seems so foreign to many people, and I think it’s because they either assume it’s too expensive, too complicated, or that it’s reserved solely for big brands. None of these assumptions are true, and if you’re avoiding playing around with ads for any of those reasons, you’re doing yourself a disservice!

5 Things You’re Not Doing Right With Music Hashtags On Instagram

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By now, social media has become important and widespread enough that everyone understands what hashtags are what that they do, but there are still plenty of people who don’t fully grasp what they should and should not be doing when it comes to the Instagram add-ons.

Here’s a quick look at five things you might not be doing quite right with hashtags on Instagram, how you can be better, and why any of this matters at all.